It seems like lately technology has gone into hyper drive when it comes to marketing and sales – even life itself.
Chatbots, Artificial intelligence, Alexa, Drones…and even in the world of marketing: Automation.
I’m old school and tend to not be an early adopter of automation. I had a paper calendar up until 3 years ago when I finally started using my iPhone calendar. (I know – right?) I still read the Sunday paper – as a paper and not on my phone, I still get magazines...the list goes on.
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One thing I have adopted though is automation for our marketing and sales processes. Why?
Self-serving mostly. I guess the same reason I still read real magazines – I like to.
I’ve never liked cold calling – EVER. I would find any way around it.
Email Marketing – WIN
LinkedIn – WIN
Networking – WIN
Lately – I’m all about Facebook ads, webinars, lead magnets, landing pages, funnels, CRM tagging, automated workflows – can you say flow charts on steroids?
The point is – it makes my life easier and I close more deals. More importantly I get to be super and I mean SUPER targeted where my message goes and who sees it. I’m not wasting time on someone who doesn’t fit my target client profile.
Automation using tools such as Active Campaign or Infusionsoft. Creating courses in Thinkific and using tools such as Zoom, Click Funnel, and Zapier. (ps – not getting paid for those plugs). It’s all about tapping into the genius of automation – stuff other people have already thought out and I don’t have to!
Do I still do email marketing – of course! But I’m far smarter about it now.
LinkedIn – you bet! But it’s not just my resume.
Networking – Oh yea. But I’m more about the mastermind groups than the big ole networking by tossing a fishing net.
Times are changing. Embrace the technology that WORKS for YOU! If you still like to curl up in your jammies and read the REAL Sunday Times vs. reading on your iPad – then do it. No harm, no foul.
What’s your favorite automation tool or technology hack?