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Bottom line thinkers Creators | Strategists with a lot of passion

Getting Your Content Shared — When Less Is More

Jenn DonovanJanuary 12, 2017Fun Stuff, Marketing, Must Read Blogs, UncategorizedLeave a Comment

content

They’ll share stats about how longer pieces of content get better placement in Google search results, and why having really in-depth articles and information builds your authority and business brand. While all this is true, it’s not the whole picture. … Read More

When salespeople fail, it might not be their fault

Cindy DonaldsonJanuary 5, 2017Culture, Must Read Blogs, UncategorizedLeave a Comment

salespeople fail

Trying to convince the public they really need a product or service is very challenging, and with a cold-call conversion rate some way below 1%, it’s (very) often a thankless task. You don’t shrink from a challenge though, especially when … Read More

Urgent Care Centers and Protecting Your Practice’s Bottom Line

Jenn DonovanDecember 29, 2016Healthcare, Marketing, UncategorizedLeave a Comment

urgent care

When a new urgent care facility opens up around the corner, should you begin to worry about patient retention and reduced profits? Perhaps. Anything that impacts your medical practice’s bottom line could ultimately compromise your patient satisfaction due to reduced … Read More

The Gentle Art of Insurance Referral Marketing

Cindy DonaldsonDecember 22, 2016Insurance, Marketing, UncategorizedLeave a Comment

referral marketing

There’s a powerful force we instinctively use every day when we make decisions. It’s a force that business marketers want to tap into, because it can create powerful, profound results — And it’s a force you can take advantage of … Read More

Healthy Options — Do Your Patients Know Everything Your Medical Practice Does?

Cindy DonaldsonDecember 15, 2016Healthcare, Marketing, UncategorizedLeave a Comment

medical practice services

To the average patient, medical information and healthcare can be a strange place. It seems locked behind an arcane door of unpronounceable medications, conditions with Latin or Greek names, and baffling procedures. It doesn’t help that the only time most … Read More

Insurance Providers + LinkedIn = New Customers

Cindy DonaldsonDecember 8, 2016Insurance, Sales, UncategorizedLeave a Comment

linkedin

It’s time to learn to love LinkedIn (again). We know it might have been a while — You signed up once because you thought it’d be a good idea. Occasionally you get an email people are looking at your profile. … Read More

Healthy Technology — How It Helps Healthcare Providers and Customers Thrive

Cindy DonaldsonDecember 1, 2016Healthcare, Marketing, UncategorizedLeave a Comment

healthcare technology

The pace of technological change can leave you breathless, and not because you need to go to the doctor. In fact, as technology makes our lives easier, it’s expanding into every industry — One where it’s having a profound impact … Read More

Reducing Risk and a Well-Rounded Book — Expanding Your Insurance business

Cindy DonaldsonNovember 23, 2016Insurance, Sales, UncategorizedLeave a Comment

insurance

As an insurance provider or broker, you might have decided to specialize in a particular type of insurance. On one hand, that makes good sense, right? You’ve got expertise in a particular area, so you can give top-notch service and … Read More

What You Need to Know About Facebook Advertising

Jenn DonovanNovember 17, 2016Marketing, Sales, UncategorizedLeave a Comment

facebook advertising

Since 2010, Advertising on Facebook has grown more than 680%. More than a million advertisers have spent more than $8 billion. Every day, more businesses are pouring advertising dollars into the social network. Currently, it’s one of the most powerful … Read More

Why You Need Red Barn Consulting to Get Your Banking Website ADA Compliant

Jenn DonovanNovember 16, 2016UncategorizedLeave a Comment

RBC ADA Compliant

If you’re in the banking world, you know how important it is to dot the i’s, cross the t’s, and make sure everything is in order. What you might not know is there’s something big coming down the pipe — … Read More

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  • Not ready for retirement? Maybe it’s time to start a consulting or coaching business

    Not ready for retirement? Maybe it’s time to start a consulting or coaching business

    February 14, 2019
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  • From the 9-5 Grind to Consultant – How do you know when the time is right?

    From the 9-5 Grind to Consultant – How do you know when the time is right?

    February 7, 2019
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  • The Post Retirement Entrepreneur

    The Post Retirement Entrepreneur

    January 31, 2019
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  • Personalize your Marketing efforts

    Personalize your Marketing efforts

    January 24, 2019
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  • Insuretech: Virtual Property Claims Management in the P&C Space.  Win/Win for Carriers, Agents and Insureds

    Insuretech: Virtual Property Claims Management in the P&C Space. Win/Win for Carriers, Agents and Insureds

    January 17, 2019
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  • Email in Her Forties and Going Strong

    Email in Her Forties and Going Strong

    January 17, 2019
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