Red Barn Team
(the usual suspects/expert consultants)
buzz creator & ceo
Serial Entrepreneur · Big Thinker · Wanderlust Addict · Idea Builder · Kitchen Chemist
I probably should talk about my business experience, marketing “AHA” moments, or drone on about how great Team Red Barn is – but that’s what everyone writes on their website bio pages. I’d rather chat about those phrases at the top of this page that really define me – they make up my “WHY” as Simon Sinek would say. Besides, I’ve always been of the belief that what really matters isn’t what you do in your career but the effect you’ve had on those around you. Did you really make a difference? Did you have fun along the way? Things to ponder, right?
So sit back, grab a cup of joe, glass of good bourbon or a bottle of your favorite wine and learn a little bit about what makes me tick….
I’m a YOLO girl
– Sure that acronym has probably been overused, but I was saying ‘You Only Live Once” back in my college days at UConn. Thank God there was no such thing as social media in the early 80s. I’ll simply say those years were some of the best years of my life – and I’ll leave the rest up to your imagination. YOLO was the excuse I used for every risk I took and frankly, still do. Good, bad or indifferent I don’t have any regrets and I can honestly say I never missed an opportunity. The truth is – I’ve taken a ton of chances. Failed at a bunch – but succeeded at a few great ones. Red Barn is one of them. Hiring the team I have is another. Let’s not forget my two rock star kids and the love of my life- aka my world.
What else….I have an intense lust for learning new things – hence the Wanderlust. LOVE traveling, meeting new people, seeing new cultures – and the culinary adventures that go along with it. I define trips by the food I’ve eaten – ergo why Italy and France are top on my love list. Oh – and I love to cook. I call it Kitchen Chemistry. Cooking soothes my soul. I think somewhere back in my Scottish, Irish, German heritage there has to be some Italian. I always have to have “enough a’ food” to feed an army, I get intense joy out of cooking for my family and I truly do worry if the men in my life are getting enough to eat. I tell you, it’s some recessive Italian grandmother gene I have. Time to dig a bit deeper into what my relatives were really doing in the highlands….more to come.
I love building things
Especially companies, teams, ideas, strategies. I have a knack for seeing the big picture very quickly and clearly. I’ll meet with the leadership of a company, observe their business and team, listen to their story and I can envision what they could be and how to get them there. I head back to the Red Barn – put on my music flavor of the day, grab my markers and start doodling on my whiteboard. A strategy is born. I’m simplifying it a bit – but you get the gist. I LOVE this part of my job. It’s kind of like the “feeding my family” sort of happiness – it just makes me smile. I’m a dreamer and a thinker and I get paid to do it. YOLO.
I’m not traditional
– I don’t own a suit, probably never will. I’m a country girl at heart, but appreciate cities for their art, their food, and their culture – as you can imagine I am far happier gardening than shopping. I grew up in a small town in CT on a road named after my family. We were farmers – although as with most small farmers it just wasn’t economical to stay that way. The dairy cows were gone when I was little -but the majority of what we ate we raised – I was organic before it was hip and cool. When I launched this company I named it Red Barn Consulting. The name is just me, where I came from and yes, I do have a red barn at my house. Funny thing, today I pay a fortune for my organic food and need to know where it came from. I work probably way too many hours, but still find time to garden, can, freeze and stow away food as if the zombie apocalypse was happening tomorrow. Ok, I’m a bit of a prepper – but my bug out vehicle isn’t an old beat up school bus it’s our 35 foot RV, and I don’t have a bunker or 400 pounds of MRE’s in a root cellar. But in an emergency, let’s just say we won’t starve or freeze to death here at the Red Barn.
My Grandmother is looking down shaking her head at the madness I call my life. She lived in a day where gardening and canning weren’t hobbies – they were the way you survived and fed your family. I’ll tell you about my crazy Scottish Grandmother one day – talk about a person who defines me on every level. That’s a novel in itself and surely too much to talk about here.
So, that’s who I am – nothing too fancy but just the right mix to make it all work. Don’t expect a suit – but do expect some big ideas and in the end, some cool results and a really fun journey.
PS… If you end up working with Red Barn you’ll get on our Holiday Cookie list. BTW- those cookies are epic, made right here at the Red Barn by our team during our holiday baking marathon. Oh, the stories my kitchen could tell……
Planner · Deadline Junkie · Dog Lover · High GSD Factor · Organizer · Traveler
Get out of my way if you are a straggler….I will hound you. Let’s be honest – I’m surrounded by a bunch of creative people – ideas are bouncing off walls. Without me to reign them in…God only knows what would happen. Get this – I get yelled at by my boss for working too much. If she sends me an email on a Sunday afternoon (she works too much) – I need to answer it. I don’t like a Monday morning mailbox brimming over with “stuff”. She also makes me take all my vacation time – I know, tough life I have here.
Where we come from defines who we are
– My Mom is my role model and mentor. She taught me all my “Beast Tactics”. Ok – need to be honest here for a minute – I run everything by my Mom before any big decisions and look to her for advice. But…I don’t always take it. I guess there’s a little bit of a rebel in me. She seems to always smile, shake her head and then gets behind me 100%. Funny thing – sometimes I feel like my Mom at the Red Barn – advising, guiding, fixing. It’s in our blood and that’s a good thing. Because we get s*** done!I’m not a corporate girl, not a suit in my closet
– I’m laid back – jeans and a t-shirt – the Red Barn dress code on most days. I’ve always felt like I didn’t quite fit into the 9-5 structure, and working at the Red Barn has confirmed that. Can we talk about flexibility? Not the yoga type – I don’t have the patience for that – but the work type. My dogs – aka my best buds – love having me around. German shepherds – overgrown babies – attached to my hip. You know the type. I can actually stop what I’m doing when I want – take the pups outside to play and clear out the brain fog . Sometimes it’s the little things in life that make you the happiest.
Here’s a little secret about me: I’m a Total Harry Potter dork, I’ve read the series six times. Don’t even ask me who my favorite character is or my favorite book – ok go ahead and ask me but be prepared for a serious deep dive into the secret wizarding world of Harry. I love to read, it’s where I get lost. It’s my escape. It’s my Margaritaville.
Another interesting factoid- I had never been on an airplane until I was 28. My Mom is afraid of flying so our vacations consisted of car trips within a 6-hour driving radius. The first time I flew – it sparked an immense urge to start traveling more. I want to fill my passport with stamps from everywhere. Since I have to take all this vacation time – looks like I’ve chosen the right company to work for.
That’s who I am. They call me the Beast. I’m really just a dog loving, organized HP fan looking to make my mark in the wild and wooly world we call the Red Barn. Thanks for reading!
Robin Ann Bienemann
Classy · Sassy · Pretty in Pink · CEO · Pioneer · Entreprenuer
Here’s what I do:
I specialize in helping businesses become scalable, sustainable and transferable. I know what distinguishes successful companies from those that struggle – it’s my gift of sorts. My accomplishments include being one of the first women to run manufacturing operations in Silicon Valley, serving as Senior Vice-President at Blue Arc, a $60M computer storage company in San Jose, CA. I serve as the Entrepreneur in Residence for the University of Connecticut’s Schools of Business and Engineering and as a board member of a regional non-profit supporting sustainable agriculture and economic development. As CEO of Crimson Rook, I have been a strategic advisor to more than forty companies over the years.
I am a creative and effective meddler
I’ve done this in the affairs of business and academia and have created alliances in both public and private companies and government that span domestic and international borders.
I am a bicoastal grandparent with the affectionate title of Grammie Bubbles. My skills beyond business include chemistry in the creative spirits department and singlehandedly providing the color pink its most deserved recognition.
I have received my BA from Springfield College and Masters of Science from MIT’s Sloan School of Management as a Sloan Fellow. The title of my Master’s thesis was “Entreprenurial Redeployment in Large Organizations.”