by in Fun Stuff, Marketing, Must Read Blogs, Tips

Email Marketing: When the Opens are FALLING – Do THIS

I’ve been an email marketer since the beginning of email marketing.  It’s just my jam.  I love writing, I love getting instant feedback – and yea, I’m not going to lie, I love seeing open rates in the 30’s and 40’s. And then came Covid.  Everyone was Zoomed out and Emailed out.  There was very […]

by in Entrepreneur, Featured, Marketing, Must Read Blogs, Sales, Small Business

Email in Her Forties and Going Strong

In 2018, marketing email celebrated a 40 year anniversary – crazy to think this was happening when I was in high school – but it was!  The first mass email was sent in 1978 by Gary Thuerk of Digital Equipment Corporation to 400 potential clients. Mr. Thuerk claims that email resulted in $13 million worth […]

by in Featured, Fun Stuff, Marketing, Uncategorized

Never have I EVER…. Automation!

It seems like lately technology has gone into hyper drive when it comes to marketing and sales – even life itself.  Chatbots, Artificial intelligence, Alexa, Drones…and even in the world of marketing: Automation.  I’m old school and tend to not be an early adopter of automation.  I had a paper calendar up until 3 years […]

by in Finance, Marketing, Sales, Uncategorized

Creating New Banking Customers – The Art of the Email Drip

If you oversee the marketing or sales for a bank or credit union, you’ve probably placed your fair share of ads in local newspapers, had some promotions on the local radio show, and launched a fabulous Facebook page. Hopefully, you’ve gotten some feedback, adjusted your strategy, and carried on. One marketing avenue you might have […]