by in Featured, Marketing, Small Business, Tips

Why you should STOP copying your competition

The old saying goes “Imitation is the sincerest form of flattery”, but when it comes to your marketing, it’s just NOT a good idea. For centuries, we’ve been using other’s ideas, creative, and art as inspiration for our own work – and that’s fine if it’s used to spark ideas of your own. BUT if […]

by in Entrepreneur, Featured, Fun Stuff, Marketing, Must Read Blogs, Sales, Small Business, Uncategorized

It’s 2018 – why aren’t you using email marketing!

I’m sure we’ve written several blogs, emails, social media posts, and talked about the importance of email marketing, but it’s 2018 and there are still people who aren’t taking advantage of the amazingness of it so, it’s time to share some remarkable statistics with you. The return on investment is MASSIVE! There are many reasons […]

by in Entrepreneur, Featured, Fun Stuff, Must Read Blogs, Small Business, Uncategorized

Why your current employer could be you #1 Customer

One of the biggest roadblocks for many “Want-trapreneurs” looking to launch a service based business (or any type of business for that matter) is maintaining their current income base.   It’s hard to leave the security of a guaranteed salary, health insurance, paid vacations and the almighty 401K, I get it – I’ve been there. When […]

by in Featured, Finance, Fun Stuff, Healthcare, Insurance, Marketing, Must Read Blogs, Sales, Small Business, Uncategorized

Marketing – it’s a TEAM effort!

As the saying goes – there is no “I” in TEAM. I wish the word Marketing didn’t have an “I” in it so I could carry the saying over – but I think you know where I’m going here.  You can spell team using the letters in Marketing though! Marketing is a TEAM effort – […]

by in Entrepreneur, Featured, Fun Stuff, Marketing, Must Read Blogs, Operations, Sales, Small Business, Uncategorized

Is Face to Face Networking a thing of the Past?

I’m a huge fan of social networking and platforms such as LinkedIn to make new business connections and garner new clients. The internet has shortened my sales cycles, opened me up to opportunities I once would never had – but what about old school connecting?  Has face to face  – “Hey, let’s meet for a […]

by in Entrepreneur, Featured, Fun Stuff, Marketing, Must Read Blogs, Operations, Sales, Small Business, Uncategorized

What’s it REALLY like to be an Entrepreneur?

Funny story. For several years I was a teacher for the YEA! Young Entrepreneur Academy.  It was an amazing experience – I helped middle school and high school students launch legitimate businesses.  After 9 months, they created a legitimate DBA in the State of CT, asked for money from investors and launched. On the first […]

by in Entrepreneur, Featured, Fun Stuff, Marketing, Must Read Blogs, Uncategorized

The Marketing Strategy – Yes, You Do Really Need One

We get asked ALL THE TIME by prospective clients if they REALLY need a Marketing Strategy. After all, they only want to grow and promote Product/Service A so what do they need a comprehensive strategy for. Having a strategic plan for the next 12 months is just smart business and it doesn’t matter if you […]

by in Featured, Must Read Blogs, Operations, Uncategorized

It’s all about the Ops…the Ops

“Help – I’m getting eaten alive by my competitors. I need a marketing intervention ASAP.” I’ve gotten this call, chatted with this person – more than once. When I first started out in the entrepreneurial world – I only offered marketing. Strategy, Traditional print support, that transformed into more digital work – but you know […]