by in Marketing, Must Read Blogs, Small Business, Tips

Size…Really Doesn’t Matter

What size should my content be? How long should a Blog be – what about White Papers? How long should my email copy be?  How often should I send them? The answer is – there isn’t an answer.  Size and quantity IMHO don’t matter – QUALITY does. My email subscribers get at a minimum of […]

by in Entrepreneur, Featured, Marketing, Must Read Blogs, Sales, Small Business

Personalize your Marketing efforts

Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature.  So many marketing efforts forget this very important fact when they are building out their strategies and campaigns. Put YOURSELF into your CUSTOMERS and PROSPECTS shoes.  It’s the Golden Rule – do unto others.  When clients ask me if something […]

by in Entrepreneur, Featured, Marketing, Must Read Blogs, Sales, Small Business

Email in Her Forties and Going Strong

In 2018, marketing email celebrated a 40 year anniversary – crazy to think this was happening when I was in high school – but it was!  The first mass email was sent in 1978 by Gary Thuerk of Digital Equipment Corporation to 400 potential clients. Mr. Thuerk claims that email resulted in $13 million worth […]