by in Marketing, Must Read Blogs, Small Business, Tips

Size…Really Doesn’t Matter

What size should my content be? How long should a Blog be – what about White Papers? How long should my email copy be?  How often should I send them? The answer is – there isn’t an answer.  Size and quantity IMHO don’t matter – QUALITY does. My email subscribers get at a minimum of […]

by in Entrepreneur, Marketing, Must Read Blogs, Sales, Small Business, Tips

Social Media – Quality vs. Quantity

Does even thinking about posting to social media stress you out? How many times to post, what to post, when to post, etc.? Are you putting content out just for the sake of putting content out on social media? Are your followers just not engaging and your audience isn’t growing? When it comes to social […]

by in Entrepreneur, Featured, Fun Stuff, Marketing, Must Read Blogs, Uncategorized

Content Marketing – How to Get Started!

Let me just start by saying, Content Marketing is all about telling stories, giving away a ton of FREE relevant and valuable content and educating your customers and prospects to the point where they intellectually come to the conclusion that you know what you are talking about.  In other words, you are building trust through content.    It’s […]