by in Entrepreneur, Fun Stuff, Marketing, Must Read Blogs, Small Business

Should you use Email Automation?

There is a big difference between having an email marketing program and having an AUTOMATED email marketing program. The word “Automation” tends to send people into the panic zone – conjuring up visions of AI, robots, machines, “Danger Will Robinson” and the like. Well, indeed it’s a bit computer geeky to set up the email […]

by in Insurance, Must Read Blogs, Sales, Uncategorized

The Digital Insurance Agent – yes, we are still talking about this

The Independent Insurance Agency world is still behind the 8-Ball when it comes to digital marketing. I’m not here to tell you that you should do it – because hopefully by now you know that. What I do want to share is what I’m seeing out there in the real world, and if you are […]

by in Featured, Marketing, Must Read Blogs, Uncategorized

Understanding Your Customer’s Journey

Any good marketing whiz will tell you that one of the most important parts of effective targeting is knowing your consumer inside and out. We’re talking more than their household income and gender. Truly knowing your consumer means you’re privy to everything from what their favorite drink at Starbucks may be to what their morning […]