Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature. So many marketing efforts forget this very important fact when they are building out their strategies and campaigns. Put YOURSELF into your CUSTOMERS and PROSPECTS shoes. It’s the Golden Rule – do unto others. When clients ask me if something […]
You’ve set up your Facebook Business Page, and you are ready to create your Facebook Group – but: What should I call it? How do you get members? What do you post about? Should the group be public, closed, or secret? How do you prevent trolls? Should I set rules or questions to join the […]
If you are on Facebook, the odds are that you are probably part of a Facebook Group. Facebook isn’t just about connecting with friends and family anymore (or people you went to high school with and haven’t seen in 20 years, lol), it’s a way to stay more connected with everything that matters in your […]
Um…NO! I’ve gotten a bunch of push back lately from people who are telling me that the days of weekly, daily, or monthly blog posts are over. Why the questioning? Big reduction in comments on website blogs and the fact that we are inundated with content 24/7 and people just aren’t taking the time to […]