by in Entrepreneur, Fun Stuff, Marketing, Must Read Blogs, Small Business

Should you use Email Automation?

There is a big difference between having an email marketing program and having an AUTOMATED email marketing program. The word “Automation” tends to send people into the panic zone – conjuring up visions of AI, robots, machines, “Danger Will Robinson” and the like. Well, indeed it’s a bit computer geeky to set up the email […]

by in Entrepreneur, Featured, Must Read Blogs, Operations, Small Business, Uncategorized

Social Media – How to Manage the Different Platforms

We work with a lot of small business owners – some have been in business for decades and others we’ve helped recently launch – and one of the questions we ALWAYS get asked is, “Do I really need to be on social media and what platforms should I use?” We get it, Social Media is […]

by in Culture, Entrepreneur, Fun Stuff, Marketing, Must Read Blogs, Small Business

Marketing 101 – Why Authenticity wins the game every time

Whether you are offering a service or selling a product, at the end of the day your buyers don’t want to be “marketed to”, they don’t want to be told what they should buy.  What they want is an emotional relationship that makes them feel good about the decisions they are making. If you want […]

by in Featured, Finance, Fun Stuff, Healthcare, Insurance, Marketing, Must Read Blogs, Sales, Small Business, Uncategorized

Marketing – it’s a TEAM effort!

As the saying goes – there is no “I” in TEAM. I wish the word Marketing didn’t have an “I” in it so I could carry the saying over – but I think you know where I’m going here.  You can spell team using the letters in Marketing though! Marketing is a TEAM effort – […]

by in Culture, Entrepreneur, Fun Stuff, Must Read Blogs, Uncategorized

168 Hours – Are you making the most of them?

We all have the same number of hours in a week, so how is it that some people manage to be so productive, like Gary V, while others can barely manage to check a few items off the to do list. Are we so obsessed with trying to save time and complaining that there is […]

by in Featured, Fun Stuff, Marketing, Must Read Blogs, Small Business, Uncategorized

You’ve started your Facebook group – Now what?

You’ve set up your Facebook Business Page, and you are ready to create your Facebook Group – but: What should I call it? How do you get members? What do you post about? Should the group be public, closed, or secret? How do you prevent trolls? Should I set rules or questions to join the […]

by in Entrepreneur, Fun Stuff, Marketing, Must Read Blogs, Uncategorized

Should you start a Facebook Group?

If you are on Facebook, the odds are that you are probably part of a Facebook Group. Facebook isn’t just about connecting with friends and family anymore (or people you went to high school with and haven’t seen in 20 years, lol), it’s a way to stay more connected with everything that matters in your […]

by in Healthcare, Marketing, Must Read Blogs, Sales, Uncategorized

Social Media and Health Care: Improving the patient experience – digitally!

Let’s face it, we live in a digital social world. Brands of all types have made their mark on Social Media – Twitter, Facebook, LinkedIn, and Instagram – but where are the health care providers? Oh, there are a few out there, but many are adverse to jumping on the social media wagon and here’s […]

by in Fun Stuff, Marketing, Uncategorized

Is Google Plus Dead?

Originally launched in 2011 Google Plus (Google +) was set to be the next big thing in social media with the expectation of overshadowing Facebook. We’d seen it happen before when Facebook overtook MySpace in the social media popularity contest so it was possible it could happen again. My first introduction to social media was […]

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