by in Marketing, Sales, Uncategorized

Why You Should Be Using Drip Campaigns

When someone subscribes to your email list, it’s important to capture their newfound interest by making a strong connection. The best marketers use drip campaigns to quickly interact with new fans in a short period of time. A drip campaign is an automated series of emails sent to your subscribers. The emails are sent on […]

by in Finance, Marketing, Uncategorized

Banks and the social media compliance debate

We work with several financial institutions, and we know that one of their main concerns is compliance – How do you make sure that what you’re saying in your Facebook or Twitter feeds meets all of the rules, regulations, and guidelines of the financial industry? Compliance can be a headache, but that shouldn’t stop you […]

by in Finance, Marketing, Sales, Uncategorized

Creating New Banking Customers – The Art of the Email Drip

If you oversee the marketing or sales for a bank or credit union, you’ve probably placed your fair share of ads in local newspapers, had some promotions on the local radio show, and launched a fabulous Facebook page. Hopefully, you’ve gotten some feedback, adjusted your strategy, and carried on. One marketing avenue you might have […]