by in Entrepreneur, Fun Stuff, Marketing, Must Read Blogs, Small Business

Should you use Email Automation?

There is a big difference between having an email marketing program and having an AUTOMATED email marketing program. The word “Automation” tends to send people into the panic zone – conjuring up visions of AI, robots, machines, “Danger Will Robinson” and the like. Well, indeed it’s a bit computer geeky to set up the email […]

by in Entrepreneur, Featured, Marketing, Must Read Blogs, Sales, Small Business

Personalize your Marketing efforts

Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature.  So many marketing efforts forget this very important fact when they are building out their strategies and campaigns. Put YOURSELF into your CUSTOMERS and PROSPECTS shoes.  It’s the Golden Rule – do unto others.  When clients ask me if something […]

by in Culture, Entrepreneur, Fun Stuff, Marketing, Must Read Blogs, Small Business

Marketing 101 – Why Authenticity wins the game every time

Whether you are offering a service or selling a product, at the end of the day your buyers don’t want to be “marketed to”, they don’t want to be told what they should buy.  What they want is an emotional relationship that makes them feel good about the decisions they are making. If you want […]

by in Entrepreneur, Featured, Fun Stuff, Marketing, Must Read Blogs, Sales, Small Business, Uncategorized

How to take time off from your small business during the holidays!

Depending on the type of business that you run, your business can either be super crazy during the holidays, think retail, or it could experience a bit of a lull. Many service providers, especially small businesses, often see a drop in business during the holidays. But just your potential buyers have checked out and gone […]

by in Entrepreneur, Featured, Fun Stuff, Must Read Blogs, Sales, Small Business, Uncategorized

No sales team – no problem. How to increase your sales without a sales team

When you own a small business, you may not have resources available to hire a dedicated sales person, but you still need to make sales, right? When sales are your goal but not necessarily your specialty, you need to make sure every lead, every prospect counts. That one missed sale could really affect your bottom […]

by in Entrepreneur, Featured, Fun Stuff, Marketing, Must Read Blogs, Sales, Small Business, Uncategorized

It’s 2018 – why aren’t you using email marketing!

I’m sure we’ve written several blogs, emails, social media posts, and talked about the importance of email marketing, but it’s 2018 and there are still people who aren’t taking advantage of the amazingness of it so, it’s time to share some remarkable statistics with you. The return on investment is MASSIVE! There are many reasons […]

by in Featured, Finance, Fun Stuff, Healthcare, Insurance, Marketing, Must Read Blogs, Sales, Small Business, Uncategorized

Marketing – it’s a TEAM effort!

As the saying goes – there is no “I” in TEAM. I wish the word Marketing didn’t have an “I” in it so I could carry the saying over – but I think you know where I’m going here.  You can spell team using the letters in Marketing though! Marketing is a TEAM effort – […]

by in Entrepreneur, Featured, Fun Stuff, Marketing, Must Read Blogs, Operations, Sales, Small Business, Uncategorized

What’s it REALLY like to be an Entrepreneur?

Funny story. For several years I was a teacher for the YEA! Young Entrepreneur Academy.  It was an amazing experience – I helped middle school and high school students launch legitimate businesses.  After 9 months, they created a legitimate DBA in the State of CT, asked for money from investors and launched. On the first […]

by in Entrepreneur, Featured, Marketing, Must Read Blogs, Uncategorized

Market Research 101

Just because YOU think your business idea, product or service is brilliant and worth a gazillion dollars doesn’t mean the rest of the world will.  The sad truth it, something is only worth what someone else is willing to pay for it.  Ask any Real Estate agent – they deal with this on a daily […]