by in Featured, Fun Stuff, Marketing, Uncategorized

The Evolution of Marketing

Marketing has undergone some drastic changes in the past 10 years. Well heck, even in the past year, or 6 months! I’m sure you know firsthand that people are being overloaded with data everywhere they turn – on their phones, computers or tablets, watching TV, and even just driving down the road. It’s everywhere! So […]

by in Healthcare, Marketing, Must Read Blogs, Sales, Uncategorized

Social Media and Health Care: Improving the patient experience – digitally!

Let’s face it, we live in a digital social world. Brands of all types have made their mark on Social Media – Twitter, Facebook, LinkedIn, and Instagram – but where are the health care providers? Oh, there are a few out there, but many are adverse to jumping on the social media wagon and here’s […]

by in Featured, Must Read Blogs, Operations, Uncategorized

It’s all about the Ops…the Ops

“Help – I’m getting eaten alive by my competitors. I need a marketing intervention ASAP.” I’ve gotten this call, chatted with this person – more than once. When I first started out in the entrepreneurial world – I only offered marketing. Strategy, Traditional print support, that transformed into more digital work – but you know […]

by in Marketing, Must Read Blogs, Sales, Uncategorized

How crazy S*** sells

Lately it’s the damn fidget spinners. You see them everywhere. I don’t own one, and correct me if I’m wrong here but I believe the intent was to help children/adults who suffer from ADD and ADHD – or those who tend to fidget, focus on something thereby alleviating their antsy-ness. Seems logical. Instead it is […]

by in Fun Stuff, Marketing, Uncategorized

Be an Innovator – please.

Well so-and-so is doing this, shouldn’t I? I hear this a lot. Everything from ABC company wrote a blog on this topic to XYZ company’s website has this – shouldn’t we do the same. Just because someone else – or a bunch of someone else’s (is that even grammatically correct?) is doing something that doesn’t […]

by in Healthcare, Marketing, Uncategorized

Secrets to building your health care practice…

Word of mouth is one of the best ways to organically build your healthcare practice. People are naturally cautious about who they share their medical needs with, and getting recommendations from friends and family helps to build trust. The problem is, word of mouth has diminishing returns. You can build up a stellar reputation as […]

by in Featured, Marketing, Must Read Blogs, Uncategorized

How Your New Marketing Campaign Could Create Business Chaos (And How To Avoid It)

When it comes to marketing, you don’t want to be a victim of your own success. Done well, marketing can create incredible results — Getting your products, and services in front of a new audience, putting your brand front and center, and generating lots of new business. That could be a disaster. Let’s back up […]

by in Finance, Marketing, Sales, Uncategorized

5 Tips for Using LinkedIn to Help Grow Your Business

The beauty of social media is that it allows us to extend our network far beyond our physical location. We’re no longer limited to the people nearby. As a business-to-business tool, LinkedIn is unmatched. 450 million of the world’s professionals and business leaders use it to connect, share ideas, and develop business opportunities. According to Content […]