by in Entrepreneur, Featured, Marketing, Must Read Blogs, Sales, Small Business

Personalize your Marketing efforts

Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature.  So many marketing efforts forget this very important fact when they are building out their strategies and campaigns. Put YOURSELF into your CUSTOMERS and PROSPECTS shoes.  It’s the Golden Rule – do unto others.  When clients ask me if something […]

by in Marketing, Uncategorized

Become a Social Media Master in 20 Minutes a Day

Are you a social media master? Do you spend hours creating a powerful intro, put together the perfect plan, and then post at exactly the right time? Have you conquered Facebook, brought Twitter to your heel, and gotten LinkedIn under control? At RBC, we live, breathe, and eat social media (yes, our meals are mostly […]

by in Culture, Sales, Uncategorized

It might be time to fire your salesperson

No-one likes to talk about firing people. Modern business is all about giving staff opportunities, helping them excel in the right role, and incentivizing your employees to do their best. But, sometimes, despite your strongest efforts, they just aren’t stepping up to the plate. When that happens you need to make a tough decision — […]