by in Marketing, Must Read Blogs, Small Business, Tips

Size…Really Doesn’t Matter

What size should my content be? How long should a Blog be – what about White Papers? How long should my email copy be?  How often should I send them? The answer is – there isn’t an answer.  Size and quantity IMHO don’t matter – QUALITY does. My email subscribers get at a minimum of […]

by in Entrepreneur, Featured, Marketing, Must Read Blogs, Sales, Small Business

Email in Her Forties and Going Strong

In 2018, marketing email celebrated a 40 year anniversary – crazy to think this was happening when I was in high school – but it was!  The first mass email was sent in 1978 by Gary Thuerk of Digital Equipment Corporation to 400 potential clients. Mr. Thuerk claims that email resulted in $13 million worth […]