by in Entrepreneur, Marketing, Must Read Blogs, Sales, Small Business, Tips

Social Media – Quality vs. Quantity

Does even thinking about posting to social media stress you out? How many times to post, what to post, when to post, etc.? Are you putting content out just for the sake of putting content out on social media? Are your followers just not engaging and your audience isn’t growing? When it comes to social […]

by in Featured, Fun Stuff, Marketing, Must Read Blogs, Sales, Small Business

Marketing Trends 2020 – customer experience

What we do as an industry has dramatically changed over the past decade.  We’ve shifted from trying to convince people to buy, to do, to act, to honing in on our customer’s journey and customer experience. CX will rule Marketing and Advertising in the next decade. The Customer Experience (CX) is king. People no longer […]

by in podcast

Bryan Gross and Myra Quick talk college grads and entering the workforce

Bryan Gross, VP for Enrollment Management and Marketing at Western New England University, and Myra Quick, Founder and CEO of  Fast Forward Learning and Development and the creator of the Mastermind Program Crosswalk Coalition, talk about student readiness when it comes to heading out into the real world and getting their first jobs. Do students […]

by in podcast

Art Mulligan of Senior Advocate Services

On today’s episode of Entrepreneur Masters, we talk to Art Mulligan of Senior Advocate Services – www.senioradvocatect.com – ” Advocating for You” in assisting Families with Healthcare choices for parents. (Assisted Living Communities, Nursing Home Comparisons or continuing to live at Home.) Senior Advocate Services is a Lifestyle Benefit that can assist employees with understanding […]

by in Featured, Marketing, Small Business, Tips

Why you should STOP copying your competition

The old saying goes “Imitation is the sincerest form of flattery”, but when it comes to your marketing, it’s just NOT a good idea. For centuries, we’ve been using other’s ideas, creative, and art as inspiration for our own work – and that’s fine if it’s used to spark ideas of your own. BUT if […]