by in Entrepreneur, Featured, Marketing, Must Read Blogs, Sales, Small Business

Personalize your Marketing efforts

Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature.  So many marketing efforts forget this very important fact when they are building out their strategies and campaigns. Put YOURSELF into your CUSTOMERS and PROSPECTS shoes.  It’s the Golden Rule – do unto others.  When clients ask me if something […]

by in Entrepreneur, Featured, Fun Stuff, Marketing, Must Read Blogs, Uncategorized

The Marketing Strategy – Yes, You Do Really Need One

We get asked ALL THE TIME by prospective clients if they REALLY need a Marketing Strategy. After all, they only want to grow and promote Product/Service A so what do they need a comprehensive strategy for. Having a strategic plan for the next 12 months is just smart business and it doesn’t matter if you […]