by in Culture, Entrepreneur, Fun Stuff, Marketing, Must Read Blogs, Small Business

Marketing 101 – Why Authenticity wins the game every time

Whether you are offering a service or selling a product, at the end of the day your buyers don’t want to be “marketed to”, they don’t want to be told what they should buy.  What they want is an emotional relationship that makes them feel good about the decisions they are making. If you want […]

by in Culture, Entrepreneur, Fun Stuff, Must Read Blogs, Small Business

The Power of a Giving Mindset

“The reason I’ve been able to be so financially successful is my focus has never, ever for one minute been money”, Oprah Winfrey – Harpo So many business owners I know, or wanna-be business owners for that matter, focus on the almighty dollar.  How to make it, how to spend it, and they feel once they have “it” […]

by in Entrepreneur, Marketing, Must Read Blogs, Small Business

The Askers: Non-Profit Etiquette with Small Biz Owners

I was chatting with a friend and client the other day about what one of her biggest struggles and/or pet peeves is when it comes to running a solo-operation retail store.  Emphatically she said “The Askers”. I replied – “The Askers?”  She shook her head, and proceeded to tell me she gets inundated with donation […]