by in Entrepreneur, Featured, Marketing, Tips

The power of your LIST

It’s no secret that Team Red Barn is Pro Email Marketing.  The bang for your ROI buck is huge compared to other advertising and customer engagement methods.  It is all about the POWER of your LIST.  The more targeted, the more engaged, the higher that ROI will be. The biggest question I often get is […]

by in Entrepreneur, Featured, Must Read Blogs, Operations, Small Business, Uncategorized

Social Media – How to Manage the Different Platforms

We work with a lot of small business owners – some have been in business for decades and others we’ve helped recently launch – and one of the questions we ALWAYS get asked is, “Do I really need to be on social media and what platforms should I use?” We get it, Social Media is […]

by in Culture, Entrepreneur, Fun Stuff, Marketing, Must Read Blogs, Small Business

Marketing 101 – Why Authenticity wins the game every time

Whether you are offering a service or selling a product, at the end of the day your buyers don’t want to be “marketed to”, they don’t want to be told what they should buy.  What they want is an emotional relationship that makes them feel good about the decisions they are making. If you want […]

by in Entrepreneur, Featured, Fun Stuff, Marketing, Must Read Blogs, Uncategorized

Content Marketing – How to Get Started!

Let me just start by saying, Content Marketing is all about telling stories, giving away a ton of FREE relevant and valuable content and educating your customers and prospects to the point where they intellectually come to the conclusion that you know what you are talking about.  In other words, you are building trust through content.    It’s […]

by in Healthcare, Marketing, Must Read Blogs, Sales, Uncategorized

Social Media and Health Care: Improving the patient experience – digitally!

Let’s face it, we live in a digital social world. Brands of all types have made their mark on Social Media – Twitter, Facebook, LinkedIn, and Instagram – but where are the health care providers? Oh, there are a few out there, but many are adverse to jumping on the social media wagon and here’s […]