by in Fun Stuff, Marketing, Must Read Blogs, Tips

Email Marketing: When the Opens are FALLING – Do THIS

I’ve been an email marketer since the beginning of email marketing.  It’s just my jam.  I love writing, I love getting instant feedback – and yea, I’m not going to lie, I love seeing open rates in the 30’s and 40’s. And then came Covid.  Everyone was Zoomed out and Emailed out.  There was very […]

by in Featured, Marketing, Sales, Uncategorized

Prospecting with Email Marketing

Email is 40 times more effective at getting new customers than Facebook and Twitter combined. — McKinsey. We do a ton of email marketing for clients and Red Barn – some of it is thought leadership focused like my Thursday morning Tribe Mail. (sign up here), but much of it is done primarily for prospecting. […]