Take Our Quiz: What should your brand color be?
What should your brand color be?
How consumers feel about a brand has more pull than what they think about a brand. Pair that with the fact that we know certain colors evoke certain emotions and voila: your brand colors have the ability to impact your sales or performance even more than the products you offer.
Moreover, repetition of the same color can strengthen brand awareness. When was the last time you saw a Coke can that wasn’t red or a Twitter bird that wasn’t sky blue? (Certainly the marketing world learned its lesson from Heinz’s tragic foray into purple ketchup.) Given enough exposure, colors become part of a brand, so you want to encourage this association by using your brand colors consistently.
Your brand colors should also represent you as well and how you want your customers to feel. Are you bright and always smiling - do you want to evoke happiness in your customers - maybe Yellow should be one of your brand colors? Take this quick quiz to find out what color best represents your brand!