Banking. Financial Advisors. M&A Firms

Financial Services

Differentiating you from the competition

Banking & Financial Services Experts

We become part of YOUR team.

It’s more than just understanding your products and services, because let’s be honest most community banks, credit unions, and financial planners all play in the same pool with the same bells and whistles.

What makes YOU different?  The time we spend figuring that out is our secret sauce.

Your Brand + Your Story +  You Target Client = Success 

Financial Insights - Featured Articles

Connecticut Bankers Association - Quarterly Magazine

Marketing Done Differently

Because you don’t want to be like everyone else

Marketing Done Differently
Outside the Box for the WIN

Award Winning Strategies

Our Strategy:  Let’s put our money and energy where it matters – back into the community.

The Result:  Amazing customer experience for their clients, an uptick in employee morale, and the bling and recognition they so deserved!

Red Barn client, Litchfield Bancorp,  was recently selected as one of 18 community banks and credit unions throughout New England as a Community Hero by American Business Media, publisher of Banking New England and Centerpoint magazines.. Litchfield Bancorp was chosen for going above and beyond to help aid the community.

In the category of economic development, the Bank was selected and  awarded Gold Standing for their Community Cash Mobs. These Cash Mobs are held monthly to help increase different business’ brand awareness and create potential repeat business by supplying employees with a stipend to spend at selected local businesses. Litchfield Bancorp employees “mob” the business of the month with sales and promote the activity on social media to bank customers and followers alike.

Banking Award

COO Paul McLaughlin said it best…

“We are so thankful and proud to have received this tremendous award. One of our fundamental missions here at Litchfield Bancorp is to give back to the businesses and communities we serve. Hopefully this award represents that, while also pointing out all of the LBC heroes we are so grateful to work with each and every day!”

Pictured left to right: Paul McLaughlin, Laura Murphy, Donald Mayland, Mickie-Ann Budny, Tiffany Hussey, Thomas Villanova and Tania Damota.

telling your unique story

Strategic Marketing

Understanding your WHY, your Core Values and What makes you…YOU

Whether you want to enhance your current brand or start over and create an entirely new YOU, Red Barn has the deep industry expertise in the Banking & Financial Services industry to get you there. Marketing & Sales Strategies, with actionable KPIs and ROI.

strategic marketing & sales plans

SWOT Analysis

brand development & management

content writing, graphic design, and more...

Marketing Implementation

Beyond the Strategy, we’re here to get the work DONE with you

A marketing strategy is only as good as the paper it’s printed on unless it’s implemented.  We work closely with your team to determine who is doing what. The work can be outsourced to Team Red Barn soup to nuts, or we can work to identify talent within your ranks and train them to be master implementers.

email marketing campaigns

blogs, white papers & speeches

website and ad campaign copy

outside the box thinking to set you apart


We aren’t here just to design print ads – although we do that too!

We are all about challenging the Status Quo when it comes to the Banking & Financial Services industry. Why not?  Our award winning programs and strategies are changing the way people think about banking. It’s no longer the stuffy, boring industry it was once thought of – who knew it could be so cool!?

innovative brand initiatives

event planning & facilitation

sales team training & support

This just makes us smile…

Paul McLaughlin

“I have been thoroughly impressed with their responsiveness, marketing expertise and enthusiasm…”

Litchfield Bancorp has been using Red Barn Consulting as our marketing firm for the past several years. They are available 24/7 for whatever we may ask of them. In this day and age where working with outside firms can be painful, Red Barn has proven to be the exact opposite. Thank you!!!

Paul McLaughlin | COO/Senior VP – Litchfield Bancorp

“The team at Red Barn was tenacious about deadlines, deliverables and assigning responsibility…”

The Bank’s legacy Website was obsolete and the technology was limiting the economic value to the Bank for addressing the needs of our customers and prospects. Red Barn Consulting was engaged to develop a new website; including the right integrated digital strategies to deliver our marketing messages, products and banking functions. Red Barn Consulting has the subject matter experts to understand the banking industry, technology platforms that best fit our needs and the creative staff that delivered function as well as great aesthetics. In the end, the new Website was delivered on time, on budget and all of our expectations were met.

Gary J. Roman, President/CEO - Collinsville Bank

Gary Roman
Collinsville Bank Logo
Brain food at its finest….
Clients & Affiliates

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