Why Ignoring Your Gut Might Be Costing Your Business Growth
Have you ever had that feeling in your gut telling you to do something – or to walk away – but you ignored it? Maybe it was hiring someone who looked great on paper but didn’t align with your culture. Or sticking with a strategy because the data said it […]
Leadership at the Edge: What’s Really Stopping Progress?
You don’t always realize when it happens. You’ve got the strategy. You’ve mapped the objectives. You’ve communicated with your team. Momentum is building. And suddenly—everything stalls. Decisions get delayed. Focus fractures. Priorities shift to the urgent instead of the important. From the outside, it looks like leadership. But inside, you […]
Email Marketing: When the Opens are FALLING – Do THIS
I’ve been an email marketer since the beginning of email marketing. It’s just my jam. I love writing, I love getting instant feedback – and yea, I’m not going to lie, I love seeing open rates in the 30’s and 40’s. And then came Covid. Everyone was Zoomed out and […]
Are You a Mistakes Repeat Offender?
Everyone makes mistakes – we are human after all. But, are you a repeat offender? Do you even recognize you’ve made a mistake? Are you constantly doing damage control? Deep breath – you aren’t alone. Here are some tips and guidelines to help you reduce the number of mistakes you […]
How to do Social Media the Right Way
When you think about posting on your business social media pages, do you start to panic, feel overwhelmed, and just feel all around uncertainty about what the heck you are even doing? Don’t worry, you aren’t alone. The funny thing is, social media for personal use can be fun, informative, […]
Is Your Employee Handbook Collecting Dust?
Unless you are a new company who just penned your employee handbook, odds are that yours hasn’t been updated in quite some time – at least not a major overhaul. The way we work and what our employees come to expect from a workplace have changed a lot over the […]
Mentor vs. Coach – What’s the Difference and Which do I Need?
Whether you are stuck in a rut or crushing your goals – having a mentor or coach who helps you with your personal development can be a game-changer. The first step of course is finding someone you are comfortable talking to – but how do you know if you need […]
Erin and Ashley from SightLine talk predictive analytics and it’s role at colleges and universities
Join me as I chat with Ashley Kern and Erin Thompson of Siteline Data, LLC. We dive deep into how Colleges and Universities should be utilizing their data to pivot during and after the pandemic. Who is thriving? Who is struggling? These two women are changing the way higher education […]