5 Tips for Using LinkedIn to Help Grow Your Business
The beauty of social media is that it allows us to extend our network far beyond our physical location. We’re no longer limited to the people nearby. As a business-to-business tool, LinkedIn is unmatched. 450 million of the world’s professionals and business leaders use it to connect, share ideas, and develop […]
Lizard brains, values, trust, and the awesomeness of being you
Starting a business is one of the most awesome things you can do. You’re making something out of nothing, building new products and services that are going to improve people’s lives, and creating jobs for people who’ll support your vision. It’s like magic — There was nothing before, and now […]
Community outreach — How your bank can make a big impact (and get more customers)
With so much emphasis on online marketing and digital advertising, it’s easy to forget that one of the most powerful ways a bank or credit union can reach people is in the real world. We’re not talking about TV, radio, or print ads (although they can help) — We’re thinking […]
Getting Your Content Shared — When Less Is More
Many SEO and marketing firms will tell you that content is king. They’ll share stats about how longer pieces of content get better placement in Google search results, and why having really in-depth articles and information builds your authority and business brand. While all this is true, it’s not the […]
When salespeople fail, it might not be their fault
Being a salesperson is a tough job. Trying to convince the public they really need a product or service is very challenging, and with a cold-call conversion rate some way below 1%, it’s (very) often a thankless task. You don’t shrink from a challenge though, especially when your business needs […]
Urgent Care Centers and Protecting Your Practice’s Bottom Line
When a new urgent care facility opens up around the corner, should you begin to worry about patient retention and reduced profits? Perhaps. Anything that impacts your medical practice’s bottom line could ultimately compromise your patient satisfaction due to reduced staffing, fewer services, reduced hours and more. I’m sure none […]
The Gentle Art of Insurance Referral Marketing
There’s a powerful force we instinctively use every day when we make decisions. It’s a force that business marketers want to tap into, because it can create powerful, profound results — And it’s a force you can take advantage of when it comes to selling insurance. What is that force? […]
Healthy Options — Do Your Patients Know Everything Your Medical Practice Does?
To the average patient, medical information and healthcare can be a strange place. It seems locked behind an arcane door of unpronounceable medications, conditions with Latin or Greek names, and baffling procedures. It doesn’t help that the only time most people interact with their doctor is when they’re sick. We […]