It might be time to fire your salesperson
No-one likes to talk about firing people. Modern business is all about giving staff opportunities, helping them excel in the right role, and incentivizing your employees to do their best. But, sometimes, despite your strongest efforts, they just aren’t stepping up to the plate. When that happens you need to […]
The one thing your business MUST have – but many go without…
You guessed it…Ah, the humble employee handbook — How little it’s appreciated. I’m often surprised when I begin working with a company and I ask to see their employee handbook and I get the “Yea, it’s on our to-do list – we are a small company though so it doesn’t […]
Secrets to building your health care practice…
Word of mouth is one of the best ways to organically build your healthcare practice. People are naturally cautious about who they share their medical needs with, and getting recommendations from friends and family helps to build trust. The problem is, word of mouth has diminishing returns. You can build […]
Want to increase your commercial banking sales?
It’s easy to overlook the humble email. When you’re serving your commercial banking customers, that doesn’t leave much time. So, there it sits, one line in your inbox. In the flurry of new ways of marketing — Social media, viral content, video, interactive entertainment, the email seems like an “also […]
Managing Social Media — Why Can’t It Be A Little.. Easier?
Many businesses see social media as a “necessary evil” — Something you have to do because everyone else is doing it. After all, if you’re not using Facebook, Twitter, LinkedIn, Pinterest etc., you’re missing out. While that’s true, it gives us a sad face every time we think about businesses […]
How Your New Marketing Campaign Could Create Business Chaos (And How To Avoid It)
When it comes to marketing, you don’t want to be a victim of your own success. Done well, marketing can create incredible results — Getting your products, and services in front of a new audience, putting your brand front and center, and generating lots of new business. That could be […]
If You Can’t Keep Top Talent, It Could Be Your Culture
You posted the perfect job ad, read through dozens of resumes and narrowed them down. You shortlisted some great candidates, interviewed them, and found a standout applicant — You knew they could take your business to the next level. So you hired them, with high expectations and excitement for the […]
Do B2B Companies Need Social Media?
Everyone is using social media these days. In fact, so many people are using it that businesses have dived into the fray. You can connect and interact with some of your favorite brands – even the biggest companies in the world. Social media is so prevalent, in fact, that it’s […]