Social Media and Health Care: Improving the patient experience – digitally!
Let’s face it, we live in a digital social world. Brands of all types have made their mark on Social Media – Twitter, Facebook, LinkedIn, and Instagram – but where are the health care providers? Oh, there are a few out there, but many are adverse to jumping on the […]
It’s all about the Ops…the Ops
“Help – I’m getting eaten alive by my competitors. I need a marketing intervention ASAP.” I’ve gotten this call, chatted with this person – more than once. When I first started out in the entrepreneurial world – I only offered marketing. Strategy, Traditional print support, that transformed into more digital […]
Company Culture – It’s Why I Joined Red Barn
If you’ve read my bio, you know that I’m not the “corporate type.” I’m much happier kicked back in jeans, a t-shirt and flip flops (or sneakers in cooler weather). And even though I’m technically a millennial, I’ve tried enough of the corporate world to know that it’s just not […]
Who you REALLY want to work with
What is the Target Client Profile – or TCP? The Target Client Profile (TCP) is the criteria that makes up your ideal client. Clients who meet the following 5 criteria are the clients you should be on the look out for. We get it, not all your clients right now […]
PTO – take every last second. That’s an order.
I think we can all agree that having Paid Time Off (PTO) is a huge perk for employees. But if your employees aren’t using the time off, then it should be a red flag. Years ago, most companies thought that employees who didn’t use PTO were more productive, but after […]
Understanding Your Customer’s Journey
Any good marketing whiz will tell you that one of the most important parts of effective targeting is knowing your consumer inside and out. We’re talking more than their household income and gender. Truly knowing your consumer means you’re privy to everything from what their favorite drink at Starbucks may […]
Should you fire that client?
Don’t worry – any of my clients reading this you are all safe 🙂 I love you and appreciate your loyalty – hell, you guys are all just great to work with, and fun. I often work with clients who are struggling with time management, revenue growth, and scaling. As […]
How crazy S*** sells
Lately it’s the damn fidget spinners. You see them everywhere. I don’t own one, and correct me if I’m wrong here but I believe the intent was to help children/adults who suffer from ADD and ADHD – or those who tend to fidget, focus on something thereby alleviating their antsy-ness. […]