Any good marketing whiz will tell you that one of the most important parts of effective targeting is knowing your consumer inside and out. We’re talking more than their household income and gender. Truly knowing your consumer means you’re privy to everything from what their favorite drink at Starbucks may be to what their morning […]
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Don’t worry – any of my clients reading this you are all safe 🙂 I love you and appreciate your loyalty – hell, you guys are all just great to work with, and fun. I often work with clients who are struggling with time management, revenue growth, and scaling. As you well know, one of […]
Lately it’s the damn fidget spinners. You see them everywhere. I don’t own one, and correct me if I’m wrong here but I believe the intent was to help children/adults who suffer from ADD and ADHD – or those who tend to fidget, focus on something thereby alleviating their antsy-ness. Seems logical. Instead it is […]
Well so-and-so is doing this, shouldn’t I? I hear this a lot. Everything from ABC company wrote a blog on this topic to XYZ company’s website has this – shouldn’t we do the same. Just because someone else – or a bunch of someone else’s (is that even grammatically correct?) is doing something that doesn’t […]
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I’m sure you’ve heard the saying “Perception is Reality” – and for the most part it’s true. People believe what they perceive to be truth. When it comes to personal branding – nothing is farther from the truth. One of the first things I coach people on when they are trying to build out their […]
Um…NO! I’ve gotten a bunch of push back lately from people who are telling me that the days of weekly, daily, or monthly blog posts are over. Why the questioning? Big reduction in comments on website blogs and the fact that we are inundated with content 24/7 and people just aren’t taking the time to […]
While in a meeting with one of my favorite clients working on several big projects – all of which have multiple moving parts – my client exclaimed “I feel like I’m building the bike and riding it at the same time!”. Translation: He felt as if he was figuring out the project while actually doing […]
Recess – (noun) temporary withdrawal or cessation from the usual work or activity. Some adults are five-year-olds in disguise and they absolutely need recess, but do the rest of us fairly normal middle agers need a break? YES. Baby boomers are born workaholics. (I’m dating myself now – don’t tell) We were taught early on […]