January 19, 2017

by Cindy Donaldson in Culture, Finance, Uncategorized

Community outreach — How your bank can make a big impact (and get more customers)

With so much emphasis on online marketing and digital advertising, it’s easy to forget that one of the most powerful ways a bank or credit union can reach people is in the real world. We’re not talking about TV, radio, or print ads (although they can help) — We’re thinking of something a bit more […]

January 5, 2017

by Cindy Donaldson in Culture, Must Read Blogs, Uncategorized

When salespeople fail, it might not be their fault

Being a salesperson is a tough job. Trying to convince the public they really need a product or service is very challenging, and with a cold-call conversion rate some way below 1%, it’s (very) often a thankless task. You don’t shrink from a challenge though, especially when your business needs to hire great salespeople to […]

January 3, 2017

by Cindy Donaldson in Press

ia Magazine – How to Think Like a Client

Read the full article here.

December 22, 2016

by Cindy Donaldson in Insurance, Marketing, Uncategorized

The Gentle Art of Insurance Referral Marketing

There’s a powerful force we instinctively use every day when we make decisions. It’s a force that business marketers want to tap into, because it can create powerful, profound results — And it’s a force you can take advantage of when it comes to selling insurance. What is that force? One simple word — Trust. […]

December 15, 2016

by Cindy Donaldson in Healthcare, Marketing, Uncategorized

Healthy Options — Do Your Patients Know Everything Your Medical Practice Does?

To the average patient, medical information and healthcare can be a strange place. It seems locked behind an arcane door of unpronounceable medications, conditions with Latin or Greek names, and baffling procedures. It doesn’t help that the only time most people interact with their doctor is when they’re sick. We know that’s a problem — […]

December 8, 2016

by Cindy Donaldson in Insurance, Sales, Uncategorized

Insurance Providers + LinkedIn = New Customers

It’s time to learn to love LinkedIn (again). We know it might have been a while — You signed up once because you thought it’d be a good idea. Occasionally you get an email people are looking at your profile. Perhaps you’re subscribed to a few groups. You get notified about new insurance jobs or […]

December 1, 2016

by Cindy Donaldson in Healthcare, Marketing, Uncategorized

Healthy Technology — How It Helps Healthcare Providers and Customers Thrive

The pace of technological change can leave you breathless, and not because you need to go to the doctor. In fact, as technology makes our lives easier, it’s expanding into every industry — One where it’s having a profound impact is in healthcare. It’s easy to see why. Faster, better access to medical information, apps […]

November 23, 2016

by Cindy Donaldson in Insurance, Sales, Uncategorized

Reducing Risk and a Well-Rounded Book — Expanding Your Insurance business

As an insurance provider or broker, you might have decided to specialize in a particular type of insurance. On one hand, that makes good sense, right? You’ve got expertise in a particular area, so you can give top-notch service and advice to your customers. But, by sticking to just one or two types of insurance […]

November 3, 2016

by Cindy Donaldson in Featured, Marketing, Must Read Blogs, Uncategorized

Ready to be an entrepreneur? Only if you can answer these questions

You’re a wide-eyed entrepreneur, dreaming of the next big idea and how it’s going to change the world. And you could be right — Perhaps you’ve got the genesis of the next Facebook, Apple, or Tesla in the back of your mind. Don’t be fooled though, being an entrepreneur is tough — It’s not just […]

October 20, 2016

by Cindy Donaldson in Culture, Marketing, Sales, Uncategorized

4 Ways to Use Social Media to Build Brand Awareness

You’ve heard that social media is a powerful tool for your brand. You’re ready to make content people love to share, but without those first fans, how do spread your message? Choose the right social media networks There are hundreds of social networks, but they aren’t all useful to you. Don’t spend your time putting […]

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