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News, tips, resources, and advice on the marketing industry.

experience
October 1, 2020
by Cindy Donaldson in Entrepreneur, Industry News, Marketing, Sales, Tips

How’s your Customer’s Experience?

Ah, the customer experience. When you are the customer, it’s very easy to describe your experience with a business – what you liked, what you didn’t like, what you wish they did differently or did more of – the list goes on. However, as a business owner or employee – trying to figure out your […]

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social media
September 17, 2020
by Cindy Donaldson in Fun Stuff, Marketing, Small Business

How to do Social Media the Right Way

When you think about posting on your business social media pages, do you start to panic, feel overwhelmed, and just feel all around uncertainty about what the heck you are even doing? Don’t worry, you aren’t alone. The funny thing is, social media for personal use can be fun, informative, and doesn’t require much effort […]

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feedback
August 20, 2020
by Jenn Donovan in Featured, Fun Stuff, Marketing, Must Read Blogs, Operations, Tips

How to Tell if You are Getting Sincere Feedback

Asking for feedback is a pretty normal part of life, right? You ask for people’s opinions all the time: Do they like a new recipe you made, do they like this color paint for the living room, does this new shirt make you look fat?, etc. Do you always get the truth… maybe not? In […]

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website
July 16, 2020
by Jenn Donovan in Featured, Marketing, Must Read Blogs, Websites

How do I know if I need a website makeover?

Truth be told, no one wants to hear that their website sucks. It can be a very awkward conversation especially if a business owner is in love with their current site and is in denial. What may have been cutting edge 5, 10, or even 15 years ago is just no longer going to cut […]

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grow
June 22, 2020
by Cindy Donaldson in Marketing, Must Read Blogs, Small Business, Tips

How to grow your email list

Email is not dead.  In fact, email is by far the biggest bang for your buck when it comes to connecting with your tribe – especially email automation! So how do you grow your list? The key is you need to do it consistently and always be adding to your list. Just the facts: 91 […]

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clients
June 4, 2020
by Cindy Donaldson in Entrepreneur, Featured, Marketing

How to Get the BEST Clients

This month in our private  “The Thursday Club” we are diving into the Law of Attraction – think friends, clients, acquaintances, etc..  What you put forth, you attract. What you say, you become. I’m coaching on how to create a personal brand that attracts the right people and clients into their inner circle.  Because you […]

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size doesn't matter content
February 13, 2020
by Cindy Donaldson in Marketing, Must Read Blogs, Small Business, Tips

Size…Really Doesn’t Matter

What size should my content be? How long should a Blog be – what about White Papers? How long should my email copy be?  How often should I send them? The answer is – there isn’t an answer.  Size and quantity IMHO don’t matter – QUALITY does. My email subscribers get at a minimum of […]

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quality social media
December 26, 2019
by Jenn Donovan in Entrepreneur, Marketing, Must Read Blogs, Sales, Small Business, Tips

Social Media – Quality vs. Quantity

Does even thinking about posting to social media stress you out? How many times to post, what to post, when to post, etc.? Are you putting content out just for the sake of putting content out on social media? Are your followers just not engaging and your audience isn’t growing? When it comes to social […]

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customer experience
December 19, 2019
by Cindy Donaldson in Featured, Fun Stuff, Marketing, Must Read Blogs, Sales, Small Business

Marketing Trends 2020 – customer experience

What we do as an industry has dramatically changed over the past decade.  We’ve shifted from trying to convince people to buy, to do, to act, to honing in on our customer’s journey and customer experience. CX will rule Marketing and Advertising in the next decade. The Customer Experience (CX) is king. People no longer […]

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Network Marketing
August 22, 2019
by Cindy Donaldson in Entrepreneur, Fun Stuff, Marketing, Small Business

Is Network Marketing “REAL BUSINESS” and why it matters

If you are making money – the answer is YES.     I think there is a stigma around the MLM (Multi Level Marketing) that’s not always warranted.  The visions of Ponzi pyramid schemes runs through people’s minds and all of a sudden one’s spidey senses are in hyper-drive at the mention of “joining the cult”.     Here’s my $.02.  […]

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