News, tips, resources, and advice on the marketing industry.
There is a big difference between having an email marketing program and having an AUTOMATED email marketing program. The word “Automation” tends to send people into the panic zone – conjuring up visions of AI, robots, machines, “Danger Will Robinson” and the like. Well, indeed it’s a bit computer geeky to set up the email […]
“I’m ready to retire, but not ready to stop working, stop using my brain, stop… doing.” When you have spent most of your life in Corporate America – leading teams, driving change, mentoring generations – retiring to Boca or moving to the Villages isn’t always an easy transition for some. In fact, many recent retired […]
Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature. So many marketing efforts forget this very important fact when they are building out their strategies and campaigns. Put YOURSELF into your CUSTOMERS and PROSPECTS shoes. It’s the Golden Rule – do unto others. When clients ask me if something […]
In 2018, marketing email celebrated a 40 year anniversary – crazy to think this was happening when I was in high school – but it was! The first mass email was sent in 1978 by Gary Thuerk of Digital Equipment Corporation to 400 potential clients. Mr. Thuerk claims that email resulted in $13 million worth […]
It seems like every time you meet someone new at a networking event, social gathering, or via an acquaintance the first question people ask, besides the standard “how are you”, is “what do you do?” For some reason I’ve always hated this question. I think it started back when I worked for a manufacturing company […]
Whether you are offering a service or selling a product, at the end of the day your buyers don’t want to be “marketed to”, they don’t want to be told what they should buy. What they want is an emotional relationship that makes them feel good about the decisions they are making. If you want […]
Depending on the type of business that you run, your business can either be super crazy during the holidays, think retail, or it could experience a bit of a lull. Many service providers, especially small businesses, often see a drop in business during the holidays. But just your potential buyers have checked out and gone […]
I was chatting with a friend and client the other day about what one of her biggest struggles and/or pet peeves is when it comes to running a solo-operation retail store. Emphatically she said “The Askers”. I replied – “The Askers?” She shook her head, and proceeded to tell me she gets inundated with donation […]
I’m sure we’ve written several blogs, emails, social media posts, and talked about the importance of email marketing, but it’s 2018 and there are still people who aren’t taking advantage of the amazingness of it so, it’s time to share some remarkable statistics with you. The return on investment is MASSIVE! There are many reasons […]
As the saying goes – there is no “I” in TEAM. I wish the word Marketing didn’t have an “I” in it so I could carry the saying over – but I think you know where I’m going here. You can spell team using the letters in Marketing though! Marketing is a TEAM effort – […]