News, tips, resources, and advice on the marketing industry.
I’ve been an email marketer since the beginning of email marketing. It’s just my jam. I love writing, I love getting instant feedback – and yea, I’m not going to lie, I love seeing open rates in the 30’s and 40’s. And then came Covid. Everyone was Zoomed out and Emailed out. There was very […]
Ah, the customer experience. When you are the customer, it’s very easy to describe your experience with a business – what you liked, what you didn’t like, what you wish they did differently or did more of – the list goes on. However, as a business owner or employee – trying to figure out your […]
When you think about posting on your business social media pages, do you start to panic, feel overwhelmed, and just feel all around uncertainty about what the heck you are even doing? Don’t worry, you aren’t alone. The funny thing is, social media for personal use can be fun, informative, and doesn’t require much effort […]
Asking for feedback is a pretty normal part of life, right? You ask for people’s opinions all the time: Do they like a new recipe you made, do they like this color paint for the living room, does this new shirt make you look fat?, etc. Do you always get the truth… maybe not? In […]
Truth be told, no one wants to hear that their website sucks. It can be a very awkward conversation especially if a business owner is in love with their current site and is in denial. What may have been cutting edge 5, 10, or even 15 years ago is just no longer going to cut […]
Email is not dead. In fact, email is by far the biggest bang for your buck when it comes to connecting with your tribe – especially email automation! So how do you grow your list? The key is you need to do it consistently and always be adding to your list. Just the facts: 91 […]
This month in our private “The Thursday Club” we are diving into the Law of Attraction – think friends, clients, acquaintances, etc.. What you put forth, you attract. What you say, you become. I’m coaching on how to create a personal brand that attracts the right people and clients into their inner circle. Because you […]
What size should my content be? How long should a Blog be – what about White Papers? How long should my email copy be? How often should I send them? The answer is – there isn’t an answer. Size and quantity IMHO don’t matter – QUALITY does. My email subscribers get at a minimum of […]
Does even thinking about posting to social media stress you out? How many times to post, what to post, when to post, etc.? Are you putting content out just for the sake of putting content out on social media? Are your followers just not engaging and your audience isn’t growing? When it comes to social […]
What we do as an industry has dramatically changed over the past decade. We’ve shifted from trying to convince people to buy, to do, to act, to honing in on our customer’s journey and customer experience. CX will rule Marketing and Advertising in the next decade. The Customer Experience (CX) is king. People no longer […]