News, tips, resources, and advice on the marketing industry.
Email is not dead. In fact, email is by far the biggest bang for your buck when it comes to connecting with your tribe – especially email automation! So how do you grow your list? The key is you need to do it consistently and always be adding to your list. Just the facts: 91 […]
This month in our private “The Thursday Club” we are diving into the Law of Attraction – think friends, clients, acquaintances, etc.. What you put forth, you attract. What you say, you become. I’m coaching on how to create a personal brand that attracts the right people and clients into their inner circle. Because you […]
What size should my content be? How long should a Blog be – what about White Papers? How long should my email copy be? How often should I send them? The answer is – there isn’t an answer. Size and quantity IMHO don’t matter – QUALITY does. My email subscribers get at a minimum of […]
Does even thinking about posting to social media stress you out? How many times to post, what to post, when to post, etc.? Are you putting content out just for the sake of putting content out on social media? Are your followers just not engaging and your audience isn’t growing? When it comes to social […]
What we do as an industry has dramatically changed over the past decade. We’ve shifted from trying to convince people to buy, to do, to act, to honing in on our customer’s journey and customer experience. CX will rule Marketing and Advertising in the next decade. The Customer Experience (CX) is king. People no longer […]
If you are making money – the answer is YES. I think there is a stigma around the MLM (Multi Level Marketing) that’s not always warranted. The visions of Ponzi pyramid schemes runs through people’s minds and all of a sudden one’s spidey senses are in hyper-drive at the mention of “joining the cult”. Here’s my $.02. […]
We’ve been doing a ton of websites lately and talking to even more people about the types of websites they need, how to access the back end of them, and basically the process of building a website. I’ve seen so many companies bamboozled by people who take advantage of the unknowing and the website naïve. […]
The old saying goes “Imitation is the sincerest form of flattery”, but when it comes to your marketing, it’s just NOT a good idea. For centuries, we’ve been using other’s ideas, creative, and art as inspiration for our own work – and that’s fine if it’s used to spark ideas of your own. BUT if […]
It’s no secret that Team Red Barn is Pro Email Marketing. The bang for your ROI buck is huge compared to other advertising and customer engagement methods. It is all about the POWER of your LIST. The more targeted, the more engaged, the higher that ROI will be. The biggest question I often get is […]
There is a big difference between having an email marketing program and having an AUTOMATED email marketing program. The word “Automation” tends to send people into the panic zone – conjuring up visions of AI, robots, machines, “Danger Will Robinson” and the like. Well, indeed it’s a bit computer geeky to set up the email […]