Secrets to building your health care practice…
Word of mouth is one of the best ways to organically build your healthcare practice. People are naturally cautious about who they share their medical needs with, and getting recommendations from friends and family helps to build trust.
The problem is, word of mouth has diminishing returns. You can build up a stellar reputation as a health provider, have overwhelmingly positive people who advocate for you, and bring in new patients, but at some point that’s going to tail off. When that happens, you need some other ways to reach out and let others know how awesome you are. Fortunately, we have just the thing…
Here are some tried and tested ways of marketing your healthcare business to bring new patients through the door.
Provide exceptional healthcare advice in a public setting. Some of the medical advice you provide is crucial. It helps potential patients gauge if you’d be the right doctor or healthcare provider for them. Use this to your advantage by providing great advice in a public setting. Attend health fairs and other events, speak at gatherings, and share your knowledge.
This doesn’t just need to be limited to strict medical information — If you have a nutritionist, physical therapist, or other healthcare expert on staff, they can provide advice in related fields and expose you to a whole new audience.
Give 150% when it comes to the customer experience. With so many options today, patients are being quite critical of their patient experience. How can you stand out? Have a comforting and comfortable waiting area with refreshments – it makes a difference! Doctors running late? Ensure you have a way to contact your patients and offer them a reschedule. Busy day of appointments? Make sure your staff doesn’t rush patients through the process but spends time ensuring their questions are answered and their needs are taken care of. Every little touch point matters. Not sure how you are doing – survey your patients and find out! PS – when you have a stellar customer experience it will differentiate you from others – market it as a perk!
Partner with other local businesses. One of the most powerful forms of local marketing is partnering with similar businesses. If you have a local gym, provide a class on exercising safely. If there’s a sports team, get involved with them by giving talks on recovering from sports-related injuries. If your town has large student population, give advice on good nutrition and diet. Involve yourself with retirement communities on medical care in later life.[/cs_text]
Build up a better medical referral network. Healthcare providers thrive on referrals. Network with other medical businesses in your local area and demonstrate your authority and expertise. As your reputation grows, use this to build mutually beneficial relationships with other specialists.
Offer free or low cost physicals, preventative tests, and vaccinations. Prevention is better than cure. Get healthy patients to your practice by providing physicals, preventative tests, flu shots, and other vaccinations for free, or at a significantly discounted rate.
Enhance your online, local SEO marketing. Local search, especially on mobile devices, is one of the main ways people discover your medical practice. Create a great website with useful, practical content. Make sure all of your local search profiles and listings are consolidated and accurate.
Stay on top of your customer reviews. Reviews should be another key part of your marketing strategy. Encourage your patients to review and rate your services, as higher reviewed businesses are better placed in search results.
Use the power of social media Monitor the social media around your brand and business. Interact with people through social media and share genuinely useful information and content. Answer questions to demonstrate your expertise and build trust in your advice and approach.
It’s time to look beyond word of mouth marketing, and here at RBC we’re ideally placed to help you do just that. We understand what healthcare providers need, and we provide awesome marketing and strategy services to help your business thrive.