Culture

News, tips, resources, and advice for developing your work culture.

salespeople fail

When salespeople fail, it might not be their fault

Being a salesperson is a tough job. Trying to convince the public they really need a product or service is very challenging, and with a cold-call conversion rate some way below 1%, it’s (very) often a thankless task. You don’t shrink from a challenge though, especially when your business needs to hire great salespeople to […]

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brand awareness

4 Ways to Use Social Media to Build Brand Awareness

You’ve heard that social media is a powerful tool for your brand. You’re ready to make content people love to share, but without those first fans, how do spread your message? Choose the right social media networks There are hundreds of social networks, but they aren’t all useful to you. Don’t spend your time putting

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Red Barn Blog: Coaches

Coaches

Coaches – I’ve got a few. Here’s one thing I learned early on as a serial entrepreneur -it’s not a solo gig even if you are a solopreneur. Well, it can be, but you won’t be successful. The secret: You can’t and shouldn’t do EVERYTHING by yourself…outsource and collaborate. You’ll also want to consider hiring

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