+1-860-469-8076

News, tips, resources, and advice in the sales industry.

score
August 27, 2020
by in Market Reports, Operations, Sales, Small Business, Tips

The Power of your Net Promoter Score!

For those who don’t know, Net Promoter Score ®, or NPS ®, measures your customer’s experience, how likely they are to refer people to you, and predicts business growth. You’ve probably even provided information for this business metric without even realizing it during a survey response. How is the Net Promoter Score calculated? The NPS […]

Continue reading
review
June 30, 2020
by in Culture, Entrepreneur, Sales, Tips

How to handle a Bad Review or Post on Social Media

Working your brand on social media is GREAT until it isn’t – ugh, a bad review comes in. As business owners we are all human, which means we make mistakes.  Perhaps we were late delivering on a promise, or a job we promised to be perfect ended up taking a wrong turn or we have […]

Continue reading
improve sales
April 30, 2020
by in Entrepreneur, Featured, Must Read Blogs, Sales, Small Business, Tips

Improve your sales skills even if you aren’t in sales

Sales, regardless if you are an actual salesperson or not, is just part of life and your career. Sales doesn’t always mean selling a product or service to a customer, in fact, you are probably giving sales pitches just about every day. That’s right, every time you pitch an idea, make a suggestion, or even […]

Continue reading
quality social media
December 26, 2019
by in Entrepreneur, Marketing, Must Read Blogs, Sales, Small Business, Tips

Social Media – Quality vs. Quantity

Does even thinking about posting to social media stress you out? How many times to post, what to post, when to post, etc.? Are you putting content out just for the sake of putting content out on social media? Are your followers just not engaging and your audience isn’t growing? When it comes to social […]

Continue reading
customer experience
December 19, 2019
by in Featured, Fun Stuff, Marketing, Must Read Blogs, Sales, Small Business

Marketing Trends 2020 – customer experience

What we do as an industry has dramatically changed over the past decade.  We’ve shifted from trying to convince people to buy, to do, to act, to honing in on our customer’s journey and customer experience. CX will rule Marketing and Advertising in the next decade. The Customer Experience (CX) is king. People no longer […]

Continue reading
personalize marketing efforts
January 24, 2019
by in Entrepreneur, Featured, Marketing, Must Read Blogs, Sales, Small Business

Personalize your Marketing efforts

Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature.  So many marketing efforts forget this very important fact when they are building out their strategies and campaigns. Put YOURSELF into your CUSTOMERS and PROSPECTS shoes.  It’s the Golden Rule – do unto others.  When clients ask me if something […]

Continue reading
email birthday
January 17, 2019
by in Entrepreneur, Featured, Marketing, Must Read Blogs, Sales, Small Business

Email in Her Forties and Going Strong

In 2018, marketing email celebrated a 40 year anniversary – crazy to think this was happening when I was in high school – but it was!  The first mass email was sent in 1978 by Gary Thuerk of Digital Equipment Corporation to 400 potential clients. Mr. Thuerk claims that email resulted in $13 million worth […]

Continue reading
time-off-holidays
November 22, 2018
by in Entrepreneur, Featured, Fun Stuff, Marketing, Must Read Blogs, Sales, Small Business, Uncategorized

How to take time off from your small business during the holidays!

Depending on the type of business that you run, your business can either be super crazy during the holidays, think retail, or it could experience a bit of a lull. Many service providers, especially small businesses, often see a drop in business during the holidays. But just your potential buyers have checked out and gone […]

Continue reading
sales team
November 8, 2018
by in Entrepreneur, Featured, Fun Stuff, Must Read Blogs, Sales, Small Business, Uncategorized

No sales team – no problem. How to increase your sales without a sales team

When you own a small business, you may not have resources available to hire a dedicated sales person, but you still need to make sales, right? When sales are your goal but not necessarily your specialty, you need to make sure every lead, every prospect counts. That one missed sale could really affect your bottom […]

Continue reading
Stay Updated

    Cart