News, tips, resources, and advice in the sales industry.
Ah, the customer experience. When you are the customer, it’s very easy to describe your experience with a business – what you liked, what you didn’t like, what you wish they did differently or did more of – the list goes on. However, as a business owner or employee – trying to figure out your […]
For those who don’t know, Net Promoter Score ®, or NPS ®, measures your customer’s experience, how likely they are to refer people to you, and predicts business growth. You’ve probably even provided information for this business metric without even realizing it during a survey response. How is the Net Promoter Score calculated? The NPS […]
Imagine you got each of the emails below from someone you know who wants to sell you something. [FIRSTNAME] OMG, you have GOT to go to this website RIGHT NOW and buy this WIDGET – it’s AMAZING and it will change your life. Truly, it’s that great – I grabbed one for myself and just […]
Working your brand on social media is GREAT until it isn’t – ugh, a bad review comes in. As business owners we are all human, which means we make mistakes. Perhaps we were late delivering on a promise, or a job we promised to be perfect ended up taking a wrong turn or we have […]
Sales, regardless if you are an actual salesperson or not, is just part of life and your career. Sales doesn’t always mean selling a product or service to a customer, in fact, you are probably giving sales pitches just about every day. That’s right, every time you pitch an idea, make a suggestion, or even […]
Does even thinking about posting to social media stress you out? How many times to post, what to post, when to post, etc.? Are you putting content out just for the sake of putting content out on social media? Are your followers just not engaging and your audience isn’t growing? When it comes to social […]
What we do as an industry has dramatically changed over the past decade. We’ve shifted from trying to convince people to buy, to do, to act, to honing in on our customer’s journey and customer experience. CX will rule Marketing and Advertising in the next decade. The Customer Experience (CX) is king. People no longer […]
Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature. So many marketing efforts forget this very important fact when they are building out their strategies and campaigns. Put YOURSELF into your CUSTOMERS and PROSPECTS shoes. It’s the Golden Rule – do unto others. When clients ask me if something […]
In 2018, marketing email celebrated a 40 year anniversary – crazy to think this was happening when I was in high school – but it was! The first mass email was sent in 1978 by Gary Thuerk of Digital Equipment Corporation to 400 potential clients. Mr. Thuerk claims that email resulted in $13 million worth […]
Depending on the type of business that you run, your business can either be super crazy during the holidays, think retail, or it could experience a bit of a lull. Many service providers, especially small businesses, often see a drop in business during the holidays. But just your potential buyers have checked out and gone […]