Marketing

News, tips, resources, and advice on the marketing industry.

referral marketing

The Gentle Art of Insurance Referral Marketing

There’s a powerful force we instinctively use every day when we make decisions. It’s a force that business marketers want to tap into, because it can create powerful, profound results — And it’s a force you can take advantage of when it comes to selling insurance. What is that force? One simple word — Trust. […]

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medical practice services

Healthy Options — Do Your Patients Know Everything Your Medical Practice Does?

To the average patient, medical information and healthcare can be a strange place. It seems locked behind an arcane door of unpronounceable medications, conditions with Latin or Greek names, and baffling procedures. It doesn’t help that the only time most people interact with their doctor is when they’re sick. We know that’s a problem —

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healthcare technology

Healthy Technology — How It Helps Healthcare Providers and Customers Thrive

The pace of technological change can leave you breathless, and not because you need to go to the doctor. In fact, as technology makes our lives easier, it’s expanding into every industry — One where it’s having a profound impact is in healthcare. It’s easy to see why. Faster, better access to medical information, apps

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