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News, tips, resources, and advice for the insurance industry.

January 17, 2019
by Cindy Donaldson in Entrepreneur, Featured, Fun Stuff, Insurance, Must Read Blogs, Small Business

Insuretech: Virtual Property Claims Management in the P&C Space. Win/Win for Carriers, Agents and Insureds

Insuretech surely isn’t a new buzz word, but it is ever evolving.  From digital agency management systems to sales platforms and claims management – the P&C industry is slowly embracing the wonders of technology.  Albeit far slower than other industries. When it comes to claims management, specifically in the property space, many carriers are heavily […]

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marketing-team-effort
October 18, 2018
by Cindy Donaldson in Featured, Finance, Fun Stuff, Healthcare, Insurance, Marketing, Must Read Blogs, Sales, Small Business, Uncategorized

Marketing – it’s a TEAM effort!

As the saying goes – there is no “I” in TEAM. I wish the word Marketing didn’t have an “I” in it so I could carry the saying over – but I think you know where I’m going here.  You can spell team using the letters in Marketing though! Marketing is a TEAM effort – […]

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August 17, 2017
by Cindy Donaldson in Insurance, Must Read Blogs, Sales, Uncategorized

The Digital Insurance Agent – yes, we are still talking about this

The Independent Insurance Agency world is still behind the 8-Ball when it comes to digital marketing. I’m not here to tell you that you should do it – because hopefully by now you know that. What I do want to share is what I’m seeing out there in the real world, and if you are […]

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referral marketing
December 22, 2016
by Cindy Donaldson in Insurance, Marketing, Uncategorized

The Gentle Art of Insurance Referral Marketing

There’s a powerful force we instinctively use every day when we make decisions. It’s a force that business marketers want to tap into, because it can create powerful, profound results — And it’s a force you can take advantage of when it comes to selling insurance. What is that force? One simple word — Trust. […]

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linkedin
December 8, 2016
by Cindy Donaldson in Insurance, Sales, Uncategorized

Insurance Providers + LinkedIn = New Customers

It’s time to learn to love LinkedIn (again). We know it might have been a while — You signed up once because you thought it’d be a good idea. Occasionally you get an email people are looking at your profile. Perhaps you’re subscribed to a few groups. You get notified about new insurance jobs or […]

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insurance
November 23, 2016
by Cindy Donaldson in Insurance, Sales, Uncategorized

Reducing Risk and a Well-Rounded Book — Expanding Your Insurance business

As an insurance provider or broker, you might have decided to specialize in a particular type of insurance. On one hand, that makes good sense, right? You’ve got expertise in a particular area, so you can give top-notch service and advice to your customers. But, by sticking to just one or two types of insurance […]

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