Do you really know your Ideal Client? Let's start with one simple question first - who is your ideal customer or client? If your answer is Everyone, then Houston, we have a problem. One of the most important elements of a marketing strategy is the development of an ideal target customer profile. Effectively understanding who [...]
What should your brand color be? How consumers feel about a brand has more pull than what they think about a brand. Pair that with the fact that we know certain colors evoke certain emotions and voila: your brand colors have the ability to impact your sales or performance even more than the products you [...]
Do you have what it takes to be an Entrepreneur? I’ve met so many people who are frustrated and unhappy in their jobs/careers and they long to be their own boss - start their own coaching or consulting business. They suffer from Sunday anxiety, Monday morning blues and Friday euphoria. Sadly only a minute few [...]
Who are you… REALLY? Everything you do, say, share on social media etc. contributes to who you are and your Personal Brand. When people choose to work with you, they work with you because of your WHY - that's your brand - it's why you do what you do and it's the feeling you evoke [...]