Take Our Quiz: Do you really know who your ideal client is?
Do you really know your Ideal Client?
Let's start with one simple question first - who is your ideal customer or client? If your answer is Everyone, then Houston, we have a problem.
One of the most important elements of a marketing strategy is the development of an ideal target customer profile. Effectively understanding who makes an ideal customer allows you to build your entire business, message, product, services, sales and support around attracting and serving this narrowly defined customer group. Even if you are just launching your business, finding and serving an ideal customer is so important - having a defined ideal client from the very beginning will save months of wandering in the dark trying to be all things to all people.