You may have heard the term “Attraction Marketing” bantered around – it’s nothing fancy nor it is rocket science. It’s all about putting forth content that ATTRACTS the exact people you want – that ideal AVATAR – that perfect prospect that will turn into the perfect sticky client.
Where do you start?
ONE: It begins with YOU and Embracing YOU
Sidebar: I spent too many years comparing my company to other marketing firms. Trying to “copy” what the successful folks were doing as far as messaging, website, branding: MISTAKE. As in BIG HUGE MISTAKE.
You have to be YOU.
You have to be RAW.
You have to be AUTHENTIC
NEWS FLASH: People don’t want fake, staged, or prompted – they want IRL (In real life), down and dirty this is who you are off camera.
SECOND NEWS FLASH: No one is perfect. No one has the perfect life. Everyone blunders.
When you are confident enough – and yes brave enough – to share your REAL story, including your struggles people will begin to identify with you in a HUGE way.
Because they see that you UNDERSTAND THEM – you aren’t perfect, they aren’t perfect.
TWO – you need to know WHO you are marketing to – aka the AVATAR (no not the movie 🙂 )
So regardless of your industry, whether you are a seasoned business owner, launching a new business or thinking of launching one – this is critical.
I’ve developed a worksheet to help you do that – we call it the TCP or Target Client Profile. Grab it in the Files Section.
When you are writing, posting on the GRAM or designing your website – you need to be able to picture this IDEAL client in your mind.
Speak to them.
Write to them.
Post to them.
Of course, you are speaking to the masses – but you are acutely focused on this ONE demographic.
When you do that – you will attract those people.
More importantly, you will detract the people that aren’t your tribe.
You can’t please everyone.
You can’t sell to everyone.
You need to not get emotional over those who aren’t “attracted” to you – this isn’t junior high. Sorry had to say it.
HOMEWORK
- Fill out the TCP – get very clear on who you are targeting
- Begin putting yourself out there in a REAL, AUTHENTIC and VERY RAW way. It won’t be easy at first, but eventually, the freedom you will feel is AWESOMESAUCE.
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