How to Get the BEST Clients
This month in our private “The Thursday Club” we are diving into the Law of Attraction – think friends, clients, acquaintances, etc.. What you put forth, you attract. What you say, you become.
I’m coaching on how to create a personal brand that attracts the right people and clients into their inner circle. Because you are who you surround yourself with – yes your Mama was right.
Here’s where many businesses go wrong – they think that brand trumps people. When your brand excludes the people connection it becomes a commodity and then often the price is the point. Not always – but often.
How to attract the BEST clients? Be authentic. Don’t fake it. Be honest, be real and deliver on what you promise.
I’d like to share why I bought a Tiffin Motorhome.
I did a bunch of research and found that it is a family-owned business, that customer service was their #1 priority and they stood by their word.
ALL of their marketing talks about it.
ALL of their social media screams to it.
ALL of their EMPLOYEES honor those values.
Their tag line is “Roughing it Smoothly” – it just sings to me.
They have Clubs and Get Togethers for Tiffin owners – and again they go above and beyond.
They charge a premium for their products, and I’m willing to pay that because I want to be able to pick up the phone and talk to Bob or Trent Tiffin if there is a problem.
Their brand is ALL about the people! Their employees – their owners – their family.
Not everyone cares about the level of customer service I do – some are more concerned about the price – and that’s ok!
Not everyone wants the RV I have – again that’s ok.
Tiffin Motorhomes is a prime example of using Attraction Marketing to woo people like me.
What they put forth – they attracted. They think of all the little details and they have an avatar of ME in mind.
Now let’s take my company Red Barn Consulting
If you look at our marketing, what we put forth, who we are – we are very intentional.
We aren’t for everyone. We know that.
We want to work with people who we like, who we can bring value to and who can afford us.
Jenn and I are not corporate, we are more country than city – and there isn’t a suit in either of our closets. We go above and beyond to make sure our clients are happy and if you aren’t for us, we will let you know.
So if you attracting clients who aren’t a good fit and your “perfect client” eludes you – go back to your marketing and your messaging – there is something off.
Tell YOUR story – make it about people, not your logo. You’ll see a shift.