You are UNIQUE and So are others: Honoring the Personal Brand
#TruthBomb – you are unlike anyone else and that’s a good thing. Time to let go of teenage insecurities when you wanted to be like the most popular kid in school. OR maybe you WERE the most popular kid and were still comparing yourself to others. Your unique self has superpowers and now is the time to embrace them.
#TruthBomb Number Two – Comparing yourself to others is probably one of the most self-destructive things you can do.
Now that we have all the bombs out the way. Last month we spent some time honing in on what you really wanted out of life. I had you make crazy lists, get down deep into what drives you on a daily basis. All of these things are vitally important for success, but more importantly, they are vital for your happiness.
Ever wonder how Instagram Influencers such as Jenna Kutcher (one of my fav girls on the gram) got there? They aren’t perfect, they have flaws – yet they rise to the top.
You know why?
They are AUTHENTIC and they put themselves out there. They are raw. They embrace what makes them…them.
They 100% honor their personal brand. They 100% honor their personal brand AND uniqueness of others.
They take their God-given talent and share them with the world without expectation of anything in return. In turn they have grown their brand and their business into multi-million dollar franchises.
This wasn’t overnight success for Jenna Kutcher – I encourage you to read her story. In fact, she struggled like all of us. The tipping point for her is when she posted a picture on Instagram of her in a bathing suit walking down the beach with her very fit husband. The haters came out, “How can someone like you land a guy like THAT” type haters…but something magical also happened. The LOVERS came out. Her following exploded because she had the courage to be her and didn’t give two f*&^s what others thought.
Same with Brene Brown – watch her Ted Talk and follow up stories about just opening up.
Same with me.
When I finally just embraced who I am, and stopped trying to be someone I’m not – my business exploded, I found the love of my life, I’m living the life that I’ve always wanted AND I’m freaking happy.
When you honor your unique brand and share it with the world – the proverbial switch is flipped.
So time to get to work. When you combine what you are really great at with what makes you happy (remember that list???? Go back in your journal and review it – if you are new to the Thursday Club – read the February 2020 posts).
- Write down in your journal your unique superpowers. What are you REALLY great at and make sure you ENJOY it. I know how to write processes and procedures manuals – but I hate doing it. What I love is figuring out where the roadblocks are in a business – I let someone else create the documents. So be INTENTIONAL with what you write.
- Write up a BIO. This is NOT a resume. This is a bio about who you are, where you shine, and what rocks your world. You can check out mine and Jenn’s on our website.
- Take a LEAP. This is the hard part and where the RUBBER meets the damn ROAD! I want you to let go of comparing yourself to others, let go of the fear of judgment and put yourself out there in a big way.
- Often the challenge here is when what you love is not considered the NORM. Like The Subway Knitter It’s time to be BRAVE.
- This may take some time because maybe what you are holding in and holding back is scary or deeply personal. It’s ok – the idea is to make a decision to be YOU.
- Incorporate your Brand into everything you do.
- If you are an entrepreneur – let yourself shine in your brand. DON’T try to be like your competitors. If you like the color purple – then use the color purple.
- When you show up as your authentic self and honor your brand you will attract the right customers – the ones that mesh with your lifestyle, your mojo, and your brand.
- If you work for someone else and aren’t happy – take a very deep look at the culture. Are you pretending to be someone you are not? Does the culture of the business just not fit you? Could be time for a change – meaning put yourself out there as YOU. If they don’t embrace you – time to change jobs. BUT you might be pleasantly surprised. The point is you won’t know unless you shift.
Let’s rock it!