Cindy Donaldson

Leadership at the Edge: What’s Really Stopping Progress?

You don’t always realize when it happens. You’ve got the strategy. You’ve mapped the objectives. You’ve communicated with your team. Momentum is building. And suddenly—everything stalls. Decisions get delayed. Focus fractures. Priorities shift to the urgent instead of the important. From the outside, it looks like leadership. But inside, you know something else is happening. […]

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email opens

Email Marketing: When the Opens are FALLING – Do THIS

I’ve been an email marketer since the beginning of email marketing.  It’s just my jam.  I love writing, I love getting instant feedback – and yea, I’m not going to lie, I love seeing open rates in the 30’s and 40’s. And then came Covid.  Everyone was Zoomed out and Emailed out.  There was very

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