Can you sell something you don’t believe in?
Imagine you got each of the emails below from someone you know who wants to sell you something.
- [FIRSTNAME] OMG, you have GOT to go to this website RIGHT NOW and buy this WIDGET – it’s AMAZING and it will change your life. Truly, it’s that great – I grabbed one for myself and just emailed my entire family to place an order before they sell out.
- Em, hi [FIRSTNAME] – my company sells widgets that are better than the widgets you already have. They work really well. Go to our website to place your order.
Which “sales pitch” sounds more convincing?
Unless you are some type of alien being, my guess is you chose #1.
The Sell – It’s about Passion and Serving
#1 gets the hands-down FOR THE WIN because the person trying to “sell” you something isn’t selling at all. She 100% believes in the product, but more importantly her “sales pitch” was more about helping her friends and family have the same awesomesauce experience she had.
#2 Is probably more the classic salesperson who simply isn’t confident in the product. They are just looking to sell the damn product and try to make a buck.
Without belief – the sell is a lie.
If you are a salesperson who is struggling – step back and look at the product and/or service you are trying to sell. What is your belief scale?
- You need to believe in the product
- You need to believe in yourself
- You need to believe that you yourself would use the product and would 100% feel comfortable telling your closest friends and family to use it.
If all 3 don’t apply – you need to up your belief level or quit. It’s that simple.
Customers can smell BS from a mile away
Let’s cut to the chase and be honest. We’ve all been pitched by the snake oil salesperson – haven’t we? The robodialers who just get on the phone and dial for dollars – they don’t even know what they hell they are selling. Or how about the owner’s daughter who was pushed into a sales role and doesn’t want to be there, doesn’t give two craps about the product, and here you are on the other end expected to buy from them.
So if you wouldn’t buy from the snake oil person, don’t be a snake oil person. What is snake oil anyway?
Going back to the beginning of this article and example #1. True sincerity doesn’t need any fancy marketing materials or even a sales pitch – it speaks for itself.