There is a big difference between having an email marketing program and having an AUTOMATED email marketing program. The word “Automation” tends to send people into the panic zone – conjuring up visions of AI, robots, machines, “Danger Will Robinson” and the like. Well, indeed it’s a bit computer geeky to set up the email […]
We work with a lot of small business owners – some have been in business for decades and others we’ve helped recently launch – and one of the questions we ALWAYS get asked is, “Do I really need to be on social media and what platforms should I use?” We get it, Social Media is […]
When you hear about people starting their own business, they are often referred to as an entrepreneur. But there’s another term that although it’s not new, it’s become more popular as of late – solopreneur. Many entrepreneurs start out as solopreneurs, meaning they are the only “employee” of the company, but if you plan on […]
Starting your own business isn’t exactly for the faint of heart, but with so many talented executives trying to figure out what’s next – for many the next logical step is to join the world of Entrepreneurship. We’ve been doing a ton of research lately on what is holding people back from starting their own […]
I’ve met so many people who are frustrated and unhappy in their jobs/careers and they long to be their own boss. Sunday anxiety, Monday morning blues and Friday euphoria are the norms. Sadly only a minute few will ever take the steps to get to the holy land of Entrepreneurship. When I ask “Why?”, I […]
“I’m ready to retire, but not ready to stop working, stop using my brain, stop… doing.” When you have spent most of your life in Corporate America – leading teams, driving change, mentoring generations – retiring to Boca or moving to the Villages isn’t always an easy transition for some. In fact, many recent retired […]
Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature. So many marketing efforts forget this very important fact when they are building out their strategies and campaigns. Put YOURSELF into your CUSTOMERS and PROSPECTS shoes. It’s the Golden Rule – do unto others. When clients ask me if something […]
Insuretech surely isn’t a new buzz word, but it is ever evolving. From digital agency management systems to sales platforms and claims management – the P&C industry is slowly embracing the wonders of technology. Albeit far slower than other industries. When it comes to claims management, specifically in the property space, many carriers are heavily […]
In 2018, marketing email celebrated a 40 year anniversary – crazy to think this was happening when I was in high school – but it was! The first mass email was sent in 1978 by Gary Thuerk of Digital Equipment Corporation to 400 potential clients. Mr. Thuerk claims that email resulted in $13 million worth […]
There is so much damn talent in the Boomer pool. As part of that generation, I’m continually fascinated by the number of us who have zero interest in really retiring. Sure, most want to get out of the structure and politics of Corporate USA, but they aren’t ready to drive a golf cart around the […]