If you are making money – the answer is YES. I think there is a stigma around the MLM (Multi Level Marketing) that’s not always warranted. The visions of Ponzi pyramid schemes runs through people’s minds and all of a sudden one’s spidey senses are in hyper-drive at the mention of “joining the cult”. Here’s my $.02. […]
We’ve been doing a ton of websites lately and talking to even more people about the types of websites they need, how to access the back end of them, and basically the process of building a website. I’ve seen so many companies bamboozled by people who take advantage of the unknowing and the website naïve. […]
The old saying goes “Imitation is the sincerest form of flattery”, but when it comes to your marketing, it’s just NOT a good idea. For centuries, we’ve been using other’s ideas, creative, and art as inspiration for our own work – and that’s fine if it’s used to spark ideas of your own. BUT if […]
There is a big difference between having an email marketing program and having an AUTOMATED email marketing program. The word “Automation” tends to send people into the panic zone – conjuring up visions of AI, robots, machines, “Danger Will Robinson” and the like. Well, indeed it’s a bit computer geeky to set up the email […]
We work with a lot of small business owners – some have been in business for decades and others we’ve helped recently launch – and one of the questions we ALWAYS get asked is, “Do I really need to be on social media and what platforms should I use?” We get it, Social Media is […]
When you hear about people starting their own business, they are often referred to as an entrepreneur. But there’s another term that although it’s not new, it’s become more popular as of late – solopreneur. Many entrepreneurs start out as solopreneurs, meaning they are the only “employee” of the company, but if you plan on […]
Starting your own business isn’t exactly for the faint of heart, but with so many talented executives trying to figure out what’s next – for many the next logical step is to join the world of Entrepreneurship. We’ve been doing a ton of research lately on what is holding people back from starting their own […]
I’ve met so many people who are frustrated and unhappy in their jobs/careers and they long to be their own boss. Sunday anxiety, Monday morning blues and Friday euphoria are the norms. Sadly only a minute few will ever take the steps to get to the holy land of Entrepreneurship. When I ask “Why?”, I […]
“I’m ready to retire, but not ready to stop working, stop using my brain, stop… doing.” When you have spent most of your life in Corporate America – leading teams, driving change, mentoring generations – retiring to Boca or moving to the Villages isn’t always an easy transition for some. In fact, many recent retired […]
Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature. So many marketing efforts forget this very important fact when they are building out their strategies and campaigns. Put YOURSELF into your CUSTOMERS and PROSPECTS shoes. It’s the Golden Rule – do unto others. When clients ask me if something […]