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values

Lizard brains, values, trust, and the awesomeness of being you

Starting a business is one of the most awesome things you can do. You’re making something out of nothing, building new products and services that are going to improve people’s lives, and creating jobs for people who’ll support your vision. It’s like magic — There was nothing before, and now there’s a living, breathing entity, […]

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community outreach

Community outreach — How your bank can make a big impact (and get more customers)

With so much emphasis on online marketing and digital advertising, it’s easy to forget that one of the most powerful ways a bank or credit union can reach people is in the real world. We’re not talking about TV, radio, or print ads (although they can help) — We’re thinking of something a bit more

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content

Getting Your Content Shared — When Less Is More

Many SEO and marketing firms will tell you that content is king. They’ll share stats about how longer pieces of content get better placement in Google search results, and why having really in-depth articles and information builds your authority and business brand. While all this is true, it’s not the whole picture. The fact is,

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