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salespeople fail

When salespeople fail, it might not be their fault

Being a salesperson is a tough job. Trying to convince the public they really need a product or service is very challenging, and with a cold-call conversion rate some way below 1%, it’s (very) often a thankless task. You don’t shrink from a challenge though, especially when your business needs to hire great salespeople to […]

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urgent care

Urgent Care Centers and Protecting Your Practice’s Bottom Line

When a new urgent care facility opens up around the corner, should you begin to worry about patient retention and reduced profits? Perhaps. Anything that impacts your medical practice’s bottom line could ultimately compromise your patient satisfaction due to reduced staffing, fewer services, reduced hours and more. I’m sure none of this is shocking news

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referral marketing

The Gentle Art of Insurance Referral Marketing

There’s a powerful force we instinctively use every day when we make decisions. It’s a force that business marketers want to tap into, because it can create powerful, profound results — And it’s a force you can take advantage of when it comes to selling insurance. What is that force? One simple word — Trust.

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