Size…Really Doesn’t Matter
What size should my content be? How long should a Blog be – what about White Papers?
How long should my email copy be? How often should I send them?
The answer is – there isn’t an answer. Size and quantity IMHO don’t matter – QUALITY does.
My email subscribers get at a minimum of 2 emails per week. Sometimes more depending on what is going on. The length of those emails ranges from 250 words to over 1000 – to be honest I never look at the word count because I don’t care.
What I care about is the content. Is it engaging? Is it relevant? Is it entertaining?
You will NEVER nail this for everyone – because everyone is different. What is engaging to one may be boring as all hell to another. What is relevant to one will be obsolete for another what is entertaining for one will ghastly for another.
My advice to content writers is to be authentic (you can read more on that there), be transparent and know your audience. Write for the majority, write from your soul – write as if you are sitting down and drinking a glass of wine or coffee with someone face to face. Write as you would speak.
How do you know if you are engaging, relevant and entertaining? Look at your metrics. What are your open rates on your emails? Dive into your Google Analytics to see who’s reading your blogs (PS don’t forget to share them on social – that’s where we get our biggest engagement). If your numbers aren’t where you want them to be – review your content. Something is off – chances are you aren’t writing to your audience. Take a step back are dive deep into your Target Client Profile – who are they REALLY? Then regroup. It may take you several iterations to nail it – so don’t give up!
Consistency wins each and every time.