ia Magazine – How to Think Like a Client
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ia Magazine – How to Think Like a Client Read More »
Cindy Donaldson
The Gentle Art of Insurance Referral Marketing
There’s a powerful force we instinctively use every day when we make decisions. It’s a force that business marketers want to tap into, because it can create powerful, profound results — And it’s a force you can take advantage of when it comes to selling insurance. What is that force? One simple word — Trust.
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Healthy Options — Do Your Patients Know Everything Your Medical Practice Does?
To the average patient, medical information and healthcare can be a strange place. It seems locked behind an arcane door of unpronounceable medications, conditions with Latin or Greek names, and baffling procedures. It doesn’t help that the only time most people interact with their doctor is when they’re sick. We know that’s a problem —
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