One of the first things I do with a new client is ask them what the next 5-10 years looks like for them – in other words, what do they want their life to be? Most people can’t answer that question or if they do it’s very vague. Most say they just want to be
Can you envision your future? Read More »
It seems like every time you meet someone new at a networking event, social gathering, or via an acquaintance the first question people ask, besides the standard “how are you”, is “what do you do?” For some reason I’ve always hated this question. I think it started back when I worked for a manufacturing company
Stop asking “what do you do?” – ask this instead… Read More »
Whether you are offering a service or selling a product, at the end of the day your buyers don’t want to be “marketed to”, they don’t want to be told what they should buy. What they want is an emotional relationship that makes them feel good about the decisions they are making. If you want
Marketing 101 – Why Authenticity wins the game every time Read More »
