Our latest news, tips, resources, and advice.
We’ve been doing a ton of websites lately and talking to even more people about the types of websites they need, how to access the back end of them, and basically the process of building a website. I’ve seen so many companies bamboozled by people who take advantage of the unknowing and the website naïve. […]
The old saying goes “Imitation is the sincerest form of flattery”, but when it comes to your marketing, it’s just NOT a good idea. For centuries, we’ve been using other’s ideas, creative, and art as inspiration for our own work – and that’s fine if it’s used to spark ideas of your own. BUT if […]
It’s no secret that Team Red Barn is Pro Email Marketing. The bang for your ROI buck is huge compared to other advertising and customer engagement methods. It is all about the POWER of your LIST. The more targeted, the more engaged, the higher that ROI will be. The biggest question I often get is […]
We work with a lot of small business owners – some have been in business for decades and others we’ve helped recently launch – and one of the questions we ALWAYS get asked is, “Do I really need to be on social media and what platforms should I use?” We get it, Social Media is […]
When you hear about people starting their own business, they are often referred to as an entrepreneur. But there’s another term that although it’s not new, it’s become more popular as of late – solopreneur. Many entrepreneurs start out as solopreneurs, meaning they are the only “employee” of the company, but if you plan on […]
Starting your own business isn’t exactly for the faint of heart, but with so many talented executives trying to figure out what’s next – for many the next logical step is to join the world of Entrepreneurship. We’ve been doing a ton of research lately on what is holding people back from starting their own […]
I’ve met so many people who are frustrated and unhappy in their jobs/careers and they long to be their own boss. Sunday anxiety, Monday morning blues and Friday euphoria are the norms. Sadly only a minute few will ever take the steps to get to the holy land of Entrepreneurship. When I ask “Why?”, I […]
“I’m ready to retire, but not ready to stop working, stop using my brain, stop… doing.” When you have spent most of your life in Corporate America – leading teams, driving change, mentoring generations – retiring to Boca or moving to the Villages isn’t always an easy transition for some. In fact, many recent retired […]
Everyone (well, most people) wants to be noticed, loved, accepted and validated. It’s human nature. So many marketing efforts forget this very important fact when they are building out their strategies and campaigns. Put YOURSELF into your CUSTOMERS and PROSPECTS shoes. It’s the Golden Rule – do unto others. When clients ask me if something […]
Insuretech surely isn’t a new buzz word, but it is ever evolving. From digital agency management systems to sales platforms and claims management – the P&C industry is slowly embracing the wonders of technology. Albeit far slower than other industries. When it comes to claims management, specifically in the property space, many carriers are heavily […]