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I can always tell a good salesperson and yes, the ones that just are going to drive their managers bat s**t crazy and then some. Rainmakers, top dogs – you know the superstars all have this one thing in common: They are a slave to their data. They know: Their sales goals, and how close […]
OMG – yes you have to track it. Read More »
“Help – I’m getting eaten alive by my competitors. I need a marketing intervention ASAP.” I’ve gotten this call, chatted with this person – more than once. When I first started out in the entrepreneurial world – I only offered marketing. Strategy, Traditional print support, that transformed into more digital work – but you know
It’s all about the Ops…the Ops Read More »
Any good marketing whiz will tell you that one of the most important parts of effective targeting is knowing your consumer inside and out. We’re talking more than their household income and gender. Truly knowing your consumer means you’re privy to everything from what their favorite drink at Starbucks may be to what their morning
Understanding Your Customer’s Journey Read More »
