Marketing

News, tips, resources, and advice on the marketing industry.

RBC Health Care Social Media

Social Media and Health Care: Improving the patient experience – digitally!

Let’s face it, we live in a digital social world. Brands of all types have made their mark on Social Media – Twitter, Facebook, LinkedIn, and Instagram – but where are the health care providers? Oh, there are a few out there, but many are adverse to jumping on the social media wagon and here’s […]

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customer journey

Understanding Your Customer’s Journey

Any good marketing whiz will tell you that one of the most important parts of effective targeting is knowing your consumer inside and out. We’re talking more than their household income and gender. Truly knowing your consumer means you’re privy to everything from what their favorite drink at Starbucks may be to what their morning

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